The intrepid Ohio entrepreneur convinced 'Joltin Joe' DiMaggio to stump for Mr. Coffee, even though the legendary centerfielder never touched the stuff it brewed.
A growing number of bars are leveraging advanced science, emerging technologies and DIY ingenuity to expand the possibilities of cocktail craft and redefine how drinks are engineered and experienced.
Would you like to become the most memorable person in the room? Who wouldn't? Read on to learn about some of the methods taught by behavioral investigator Vanessa Van Edwards.