Carisa Janes, founder and CEO of Hourglass Cosmetics, had to pull more than 10,000 units of foundation off Sephora's shelves in 2012. She went into fix-it mode and turned things around.
Anna Bond and her husband Nathan had no money, no jobs and no business experience when they decided to launch the now-beloved stationery brand. Here's how they went from broke to $22 million in revenue.
A lackluster response from potential customers doesn't mean you've failed -- it just means you've succeeded at understanding what the market doesn't want.