Marketing tips

You Can't Be Everything for Everybody, So Stop Trying

It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone.

Jim Joseph

Why Your Marketing Doesn't Work and What to Do About It

If your campaigns keep failing, you might find the issues internally.

Shaun Buck

3 Ways to Read Your Customers' Minds

Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist

Maria Ross

7 Email Marketing Best Practices

Keep these in mind to design an email marketing campaign that's easy on the eyes

Small Business PR

Designing a Customer Strategy Focused on Genuine Loyalty

How to win customers and influence sales with five factors that help cultivate loyalty.

Mark Harrington

'Shark Tank' Star Robert Herjavec's Top 5 Small-Business Marketing Tips

The multi-millionaire celebrity entrepreneur shares his secrets to drawing customers to your brand.

3 Tips for Writing Unforgettable PR Messages

Unfocused messages can hurt your brand and career. Here are a few easy methods for crafting -- and delivering -- memorable messages in any medium.

Brian Pittman

How to Measure the Effects of 'Influencer Relations'

Measuring something as seemingly unwieldy as the effects of bloggers and social media users talking about your brand can be daunting, but it's achievable.

Cory Edwards

5 Ways to Use Data to Inform Your Social Media Marketing Strategy

These tips will point you toward a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.

Brian Honigman

3 Marketing Hacks for the Struggling Startup

These marketing hacks aren't easy, aren't free and aren't even failsafe. But they are awesome.

Neil Patel

3 Tips for Creating Great Visual Marketing

Does your social media need an adrenaline shot? Here are three ways to boost online engagement by making the most of visuals.

Brian Pittman