Marketing tips
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You Can't Be Everything for Everybody, So Stop Trying
It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone.
5 Ways to Immediately Make Your Business More Personable
Connect with your audience with these simple tips.
Why Your Marketing Doesn't Work and What to Do About It
If your campaigns keep failing, you might find the issues internally.
3 Ways to Read Your Customers' Minds
Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist
7 Email Marketing Best Practices
Keep these in mind to design an email marketing campaign that's easy on the eyes
Designing a Customer Strategy Focused on Genuine Loyalty
How to win customers and influence sales with five factors that help cultivate loyalty.
'Shark Tank' Star Robert Herjavec's Top 5 Small-Business Marketing Tips
The multi-millionaire celebrity entrepreneur shares his secrets to drawing customers to your brand.
3 Tips for Writing Unforgettable PR Messages
Unfocused messages can hurt your brand and career. Here are a few easy methods for crafting -- and delivering -- memorable messages in any medium.
How to Measure the Effects of 'Influencer Relations'
Measuring something as seemingly unwieldy as the effects of bloggers and social media users talking about your brand can be daunting, but it's achievable.
5 Ways to Use Data to Inform Your Social Media Marketing Strategy
These tips will point you toward a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.
3 Marketing Hacks for the Struggling Startup
These marketing hacks aren't easy, aren't free and aren't even failsafe. But they are awesome.
3 Tips for Creating Great Visual Marketing
Does your social media need an adrenaline shot? Here are three ways to boost online engagement by making the most of visuals.