Marketing

News and Articles About Marketing

The Year of the Video: 5 Ways to Master a New Must-Do
Video Marketing

The Year of the Video: 5 Ways to Master a New Must-Do

Video accounts for approximately three-quarters of all web traffic. Get started with platforms that make it easy to package high-quality visuals and distribute across multiple channels.
Lucinda Honeycutt
15 Ways to Scale Your Business and Make More Money
Scaling

15 Ways to Scale Your Business and Make More Money

Taking your business to the next level is a step-by-step process.
R.L. Adams
This Entrepreneur Skipped College and Made $1,037,100 In Five Months
Young Entrepreneurs

This Entrepreneur Skipped College and Made $1,037,100 In Five Months

The Million Dollar Homepage is a successful gimmick that proves success has no formula.
Daniel DiPiazza
5 Steps for Acing Your Media Outreach
Media Coverage

5 Steps for Acing Your Media Outreach

Approaching the media the right way is only one part of the big picture.
4 Simple Tips for Finding Your Brand's Voice
Make More Happen

4 Simple Tips for Finding Your Brand's Voice

Every company must determine the right tone to set for themselves.
How to Advertise for Mother's Day (Infographic)
Infographics

How to Advertise for Mother's Day (Infographic)

This holiday can be a big money maker for some small businesses.
Rose Leadem
8 Tips for Dominating Online Sales
Online Marketing

8 Tips for Dominating Online Sales

Make buying online and your customers will thank you (and buy a lot more from you).
Sheila Eugenio
New Change In Google AdWords Impacts Businesses
Google AdWords

New Change In Google AdWords Impacts Businesses

The 30-day reporting window is history.
Rocco Baldassarre
Saving the Earth, One Email at a Time
Sustainability

Saving the Earth, One Email at a Time

Traditional marketing practices tend to use a lot of paper. This Earth Day, consider how you can make operations more sustainable with digital communications.
EJ McGowan
10 Ways for Entrepreneurs to Excel With Live Video
Video Marketing

10 Ways for Entrepreneurs to Excel With Live Video

As video marketing becomes common, consumer look for better technical quality and lose interest when they don't find it.
Marsha Hunt
3 Customer Service Strategies You Should Steal From, Would You Believe, Lyft Drivers
Customer Service

3 Customer Service Strategies You Should Steal From, Would You Believe, Lyft Drivers

United Airlines' recent press shows the looming shadow one negative customer service can cast over your brand. These customer service concepts can help.
Zeynep Ilgaz
How to Train Your B2B Customer Support Team to Build a Loyal Customer Base
Customer Support

How to Train Your B2B Customer Support Team to Build a Loyal Customer Base

Building trusting customer relationships takes time and constant interaction, and there is no "one-size-fits-all" solution.
Robert C. Johnson
5 Easy Ways to Get Users to Your Website
Websites

5 Easy Ways to Get Users to Your Website

If you can demonstrate your brand's mission throughout your site, people will be flocking to it in no time.
Aj Agrawal
7 Factors That Make a Brand Stand Out
Make More Happen

7 Factors That Make a Brand Stand Out

Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Jayson DeMers
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.