Marketing

News and Articles About Marketing

What You Can Learn About Growing a Brand From the Most Influential Celebs
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What You Can Learn About Growing a Brand From the Most Influential Celebs

Allison Statter, co-founder of Blended Strategy Group, shares the strategies she uses with famous clients such as the Kardashians to increase their influence.
The Intersection of Psychology and Marketing
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The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Eric Samson
For Product Placement Marketing, It's All About the Moolah
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For Product Placement Marketing, It's All About the Moolah

Marketers are finding new places beyond film and television to promote their products.
Dan Blacharski
4 Rules For Converting Leads into Sales
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4 Rules For Converting Leads into Sales

In all this war of marketing, the only way to survive is by optimizing your leads and maximizing the profit out of them.
5 Simple, Low-Budget Growth Hacks to Increase App Downloads
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5 Simple, Low-Budget Growth Hacks to Increase App Downloads

User acquisition doesn't have to be complicated or expensive.
Steve Young
How Mobile-Friendly Is Your Website? If You Don't Know, You're Missing Out on Sales.
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How Mobile-Friendly Is Your Website? If You Don't Know, You're Missing Out on Sales.

Mobile isn't an option any more. Your customers are on the move and you'd better be, too.
Sherry Gray
Online Reviews Are the New Social Proof
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Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
Chris Campbell
Link-Building 101: Wanna Take the Course?
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Link-Building 101: Wanna Take the Course?

Among the many SEO tweaks for a site, few boost page rank as much as link-building. Here's how to start.
Eric Siu
After A Failure, What Makes Customers 'Trust' Again? And Can Chipotle Pull It Off?
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After A Failure, What Makes Customers 'Trust' Again? And Can Chipotle Pull It Off?

When you construct a safety policy, first and foremost, make it personal.
Brian Fielkow
8 Interview Questions to Ask a Prospective Social Media Marketer
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8 Interview Questions to Ask a Prospective Social Media Marketer

Make sure that they know which types of content are suited for which channels.
How to Avoid Potential Pitfalls With User-Generated Content
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How to Avoid Potential Pitfalls With User-Generated Content

You need to define legal responsibilities and develop a filter process to ensure you promote only high-quality submissions.
Ayodeji Onibalusi
The No. 1 Reason Your Online Business Isn't Making Money
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The No. 1 Reason Your Online Business Isn't Making Money

Do potential clients understand what you have to offer?
Kimanzi Constable
10 Strategies to Prepare for Speaking Engagements
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10 Strategies to Prepare for Speaking Engagements

Prepare carefully for your speech but, remember, everyone is there to see you. Let your personality show.
Rocco Baldassarre
5 Common SEO Schemes That Will Burn You
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5 Common SEO Schemes That Will Burn You

The more you can avoid these destructive practices, the better poised you'll be for clear, long-term gains.
Jayson DeMers
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.