Marketing

News and Articles About Marketing

9 Ways to Save Time and Money With Marketing Automation (Infographic)
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9 Ways to Save Time and Money With Marketing Automation (Infographic)

Seventy-eight percent of marketers say automation increases revenue.
Ehsan Jahandarpour
5 Ways Marketing Automation May Be Doing Your Business More Harm Than Good
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5 Ways Marketing Automation May Be Doing Your Business More Harm Than Good

For example, never use marketing automation just because you're lazy.
AJ Agrawal
Don't Make These 3 Technology Mistakes
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Don't Make These 3 Technology Mistakes

You first must understand which goals you're trying to achieve before you can cash in on big data and AI .
Venkat Viswanathan
6 Link-Building Tips for Bootstrapped Entrepreneurs
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6 Link-Building Tips for Bootstrapped Entrepreneurs

Link building doesn't have to be an expensive affair.
Josh Denning
3 Deadly Sins of Facebook Advertising
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3 Deadly Sins of Facebook Advertising

Maybe it's not Facebook. Maybe it's you.
Josh Denning
Try These Marketing Strategies for Your Small Business
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Try These Marketing Strategies for Your Small Business

From following up to marketing offline, Entrepreneur Network partners Chris Haddon and Jason Balin provide tips for any SBO or entrepreneur to strengthen their marketing.
Entrepreneur Staff
7 Revenue-Killing Mistakes for Ecommerce Retailers
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7 Revenue-Killing Mistakes for Ecommerce Retailers

Simple integration and a user-friendly interface will help you build an unstoppable ecommerce empire and sleep better at night.
Matthew Toren
The Good, the Intentionally Bad, and the Ugly Grammar
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The Good, the Intentionally Bad, and the Ugly Grammar

Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.
Craig Simpson
Should You Handle Your SEO Internally or With an Agency?
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Should You Handle Your SEO Internally or With an Agency?

The answer, ultimately, depends on how much control you need and how much cash you have.
Jayson DeMers
15 Free Tools to Take Your Side-Hustle to the Next Level
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15 Free Tools to Take Your Side-Hustle to the Next Level

If you're starting a side-hustle, you're going to need the right tools up your sleeve.
Lindsay Craig
The Simple 3-Step Process to Converting Paid Traffic Through Email Marketing
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The Simple 3-Step Process to Converting Paid Traffic Through Email Marketing

Email autoresponders can help you convert paid traffic with almost no effort at all.
Neil Patel
12 Secrets to Pitching the Perfect Guest Post
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12 Secrets to Pitching the Perfect Guest Post

There are many good strategies for pitching news and creative pieces, but there are additional measures you should take when you go after a dream website or publication.
5 Daily Disciplines of Successful Marketing Leaders
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5 Daily Disciplines of Successful Marketing Leaders

Work smarter in order to achieve long-term growth as a marketing professional.
Pratik Dholakiya
8 Signs You're Live-streaming for the Wrong Reasons -- And How to Overcome Them.
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8 Signs You're Live-streaming for the Wrong Reasons -- And How to Overcome Them.

Live-stream may be the shiny new toy in your marketing arsenal. But that doesn't mean you should use it.
Jill Schiefelbein
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.