Marketing

News and Articles About Marketing

Is Your Product Idea Right for Licensing? How to Tell
Marketing Bootcamp

Is Your Product Idea Right for Licensing? How to Tell

Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.
Stephen Key
6 Ways to Redesign Your Business System to Transform Your Industry
Marketing Bootcamp

6 Ways to Redesign Your Business System to Transform Your Industry

Find out how to change your business system to ensure that it's scaled up to become dominant and irreplaceable.
Richard Koch
How to Write a Great Pitch for the Media
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How to Write a Great Pitch for the Media

A seasoned journalist offers smart advice for writing pitch letters that will grab someone's attention.
Wendy Keller
Stand Out From the Competition With Handmade Holiday Cards
Marketing Bootcamp

Stand Out From the Competition With Handmade Holiday Cards

Crafting a handmade card is a sure way to be remembered by your clients all year round.
Jacqueline Whitmore
Communication Determines the Success of Your Business
Marketing Bootcamp

Communication Determines the Success of Your Business

Many businesses fail and it's is not due to a faulty product, but a faulty communication strategy.
Matt Fore
8 Ways to Improve Your Email Marketing Performance
Marketing Bootcamp

8 Ways to Improve Your Email Marketing Performance

Email marketing provides you with a lot of data to evaluate performance and make improvements.
Jonathan Long
Make the New Facebook Pages Layout Work to Your Advantage
Marketing Bootcamp

Make the New Facebook Pages Layout Work to Your Advantage

Take control over the Facebook layout to engage your audience in a variety of ways.
Lesya Liu
Will VR Technology Change Marketing Forever?
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Will VR Technology Change Marketing Forever?

Marketers are looking at advancements in VR tech so they can further use this storytelling medium.
Samuel Edwards
How to Guarantee Success With Your Launch-Party Swag
Marketing Bootcamp

How to Guarantee Success With Your Launch-Party Swag

Shoddy freebies and shortages make brands look disorganized and cheap. So plan very, very carefully..
John Ruhlin
Putting Your Spirit Into Ghostwritten Work
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Putting Your Spirit Into Ghostwritten Work

It's fine to hire a ghostwriter to tell your story, but make sure your voice isn't left out.
Craig Corbett
Marketers: Take a Pin to That 'Filter Bubble'
Marketing Bootcamp

Marketers: Take a Pin to That 'Filter Bubble'

Give the people you're targeting what they want -- even if they don't know yet what that is.
Yelena Gaufman
4 Ways To Promote Your Portfolio of Published Content
Marketing Bootcamp

4 Ways To Promote Your Portfolio of Published Content

Why expend resources creating content only to let it collect digital dust? Don't neglect the key to successful content marketing: distribution.
Kelsey Meyer
If a Marketing Agency Is Guaranteeing ROI, Run the Other Way
Marketing Bootcamp

If a Marketing Agency Is Guaranteeing ROI, Run the Other Way

Sorry to break it to you, but there's no crystal ball in this industry, and agencies should admit this.
Erik Huberman
3 Digital Marketing Tactics Every Small Business Can Implement Today
Marketing Bootcamp

3 Digital Marketing Tactics Every Small Business Can Implement Today

Learn how you can boost your digital marketing efforts.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.