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Marketing

Marketing

Using Pay-Per-Call Advertising

With internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone.
Marketing

Generating Business Fast!

When customers are nowhere to be found and your company's on the brink of disaster, use this smart three-step strategy to get business in the door.
Take It From The Pros

Crafting Your 15-Second Elevator Speech

Try these tips for developing a short, creative description of your business that's sure to attract the attention of potential customers.
Marketing

15 Ways Other People Can Promote Your Biz

Put your networking circle to work for you with these guaranteed ways to generate new business.
Marketing

Crafting a Persuasive "Call to Action" on Your Site

By giving online customers the right prompts and information, you can boost sales by as much as 80 percent.
Marketing

Standing Out Among All Other Marketing Efforts

Develop a memorable ad campaign with these creative ways to grab your customers' attention.
How To

5 Cheap Ways on How to Market Your Business

Think you can't afford to implement any effective marketing tactics? Think again. Here are five ways to make a splash on a shoestring budget.
Starting a Business

Finding Customers Fast

Use these four smart ways to increase leads and sales this summer.
Take It From The Pros

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.
Marketing

Minority Rules

Ethnic minority groups are stepping up their online activity. Do you have what it takes to meet their needs?
Marketing

Service With a Smile

Not sure how to market your service business? Focus on these 5 tips for bringing in new customers, and you'll be glad you did.
Marketing

The Name Game

Get friendly with your prospects by including their names--and personalized content--in your marketing e-mails.
Marketing

Making Your Advertising Message Stand Out

In a world over-saturated with words and images, how can you get your ads to rise above the din and capture an interested audience?
Marketing

5 Key Ways to Build Customer Relationships

Never underestimate the value and reach of a loyal, repeat customer. Keep customers coming back for more--and bringing their friends with them--with these smart tips.
Marketing

Customer Relationships Bring Big Profits to Small Retailers

Most retailers have learned that a well-designed Internet presence alone does not ensure success.