Marketing

Marketing

From Storeroom to Store Shelves

Use these 9 tips to craft a pitch that will have retailers filling out purchase orders.
Marketing

Tightwad Bank: A Lesson in Branding

One community bank is leveraging the levity of a name to send a message to consumers: This is an FDIC-insured bank with a sense of humor <i>and</i> it's a safe place for your money.
Marketing

Evade the Copywriting Text Trap

Use these 5 tips to give buzz words the boot and focus on actionable messages.
Starting a Business

Economic Crises Call for Better Marketing Plans

Waiting for the next crisis to hit means you will have waited too long to revise your business plan.
Marketing

Startup Story: Out Of The Box Events

Kristin Kendall, president of Out Of The Box Events, talks about the importance of networking and research when starting a small business.
Starting a Business

Specialists Win More Referrals

If you claim to do everything, your clients won't rely on you for anything.
Starting a Business

A Business That Succeeds With E-mail Marketing

Fur-Get Me Not keeps customers well-informed with company news, events and stories.
Marketing

How to Manage Your Yelp Reviews

Ignore the power of online customer evaluations at your own peril. Get advice from Yelp's CEO and a business owner who's using the online customer reviews to grow her business.
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