Buying a Franchise
Why Millennials Make Great Franchisees — And How to Recruit Them
An increasing amount of franchises are starting to realize the power of youth, and working to attract young and hungry franchisees.
Millennials | Page 4
Marketing
3 Ways to Market Effectively to Different Generations
Start by discarding some unfounded assumptions.
Thought Leaders
How to Handle Internal Communication With a Young Staff
Making sure you and your youthful charges are on the same page.
Building a Business
3 Tips to Keep Millennials Engaged
They may seem fickle, but they're also a crucial customer base.
Thought Leaders
Gen Z Teams Are Magic for Startup Leaders Who Overcome This Challenge
Gen Z workers learn and adapt quickly, but results depend on giving them the right guidance.
Marketing
Peer-to-Peer Is the Next Wave of Influencer Marketing
Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.
Sustainability
You Don’t Have to Be Elon Musk to Make a Difference
Consumers are ever more impatient for brands to embrace the greater good.
Building a Business
5 Ways to Market to That Fickle Group Called Millennials
The younger crowd doesn't mind advertising, but they do love making fun of it. So, be careful.
By Thomas Smale
Business Accounting
Millennials Scared of the Stock Market Risk Being Broke When It’s Time to Retire
Unreasonable short-term fears of the stock market are costing millennials their financial security and retirement.
By Jacky Chou
Business Accounting
10 Tools for the First-Time Millennial Investor
Millennials are scared -- with good reason -- of losing their money. These tools help them dip their toes into the investing pool and lower their risk.
By AJ Agrawal
Thought Leaders
Corporate America Needs to Understand These 4 Keys to Working With Millennials
Millennials have a bad reputation that they don't deserve.
Building a Business
10 Things to Do in Your 20s So You’re Successful in Your 30s
Embrace big, audacious ideas and dreams.
By Deep Patel
Marketing
10 Marketing Trends to Watch in 2019
Marketing is being shaped by emerging technologies, methods and patterns.
By Deep Patel
Marketing
Simplifying Digital Transformation at Your Small Business
Digital transformation offers something for every company -- although that something may be different in every case.
By Rashan Dixon
Thought Leaders
‘NextGen Women’ Outperform (Men) in Business. And They’re Coming Into the Workforce
A new report finds it pays to have younger women on business teams. Will you include them on yours?
Business News
Millennials Prefer Amazon to Sex, a Rapper Sues ‘Fortnite’ and Babies Are Being Named for Groceries (60-Second Video)
Here are three things entrepreneurs should know today.
Building a Business
How to Create a Millennial Brand That Your Audience Will Come Back to Over and Over
To carve out an area you will excel at, you should get specific as possible.
By Peter Voogd
Thought Leaders
How Entrepreneurs Can Navigate a Quarter-Life Crisis
Adulthood hits hard and right away.
By Mike Monroe
Business News
Millennial Women Are Facing Serious Burnout — Here’s How to Beat It
Plenty of erroneous assumptions exist about millennials.
Entrepreneurs
Virtually Healthy: 5 Reasons Why Millennials Aren’t As Well As They Think
Millennials, the first generation expected to be less prosperous than their parents, may also be less healthy.
Entrepreneurs
How to Find a Deeper ‘Why’
Our experiences shape our worldview and inform our personal and business actions.
Thought Leaders
3 Smart Investments to Help You Retain Millennial Employees
So many millennials seem to leave in a year or two, taking your investment in training and development with them. Here's what to do to keep them engaged.
By Liz Kislik
Building a Business
Millennials Are Old News: What Does Generation Z Want From Work?
Pay attention to how young employees respond to the professional world to make sure they have the resources they need to succeed.
By John Rampton
Building a Business
12 Ways to Connect With Millennial Employees
They are a significant part of your team. Treat them as such.
By John Stoker