With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today's savvy brands are doing everything they can to measure up.
The ridesharing company was loath to respond to Jenny Partington's complaints until she involved local media.
Whether your business operates like a speed boat or a cruise ship, you'll eventually encounter mistakes that need to be addressed.
Getting the press to cover your business is great, but pestering journalists is not an effective strategy.
Make More Happen
Zirtual, Gravity Payments and Zappos all have one thing in common: the danger of good intentions.
When your customer base gets accustomed to discounts, they do two things that hurt your bottom line.
Beware of those who will try to sabotage your efforts, including yourself.
How do you find that trustworthy company and how do you protect yourself from the laundry list of potential problems?
Ready To Launch
There's a certain type of office culture that has pervaded the public perception of startups, and it's starting to have a major impact.
The better you understand what makes an effective elevator pitch, the more likely you will attract investors and customers.
Ready To Launch
Want to make sure your startup succeeds and grows? You had better commit to this one thing.
Failure is tuition, so learn the lesson.
Want people to take you seriously as a professional? Then don't write a message that looks like a text from a high school student.
Don't let your business be sunk by this all-too-common issue that usually stems from trusting too much.