Niche marketing

Electronic Signatures

Document Signing Companies Have Become an Online Business Necessity

The increasingly paperless business world requires many electronic signatures, and somebody to assure you the signatures are genuine.
Niche marketing

The Dress Code for This New Restaurant Is Your Birthday Suit

Twin brothers in Paris left the insurance business to open a restaurant catering to nude vegans.
Pricing

Stop Shooting For the Moon! Raising Prices Won't Raise Your Profits. Catering to a Niche Will.

Stick with appealing to a niche audience before building out. Here are three ways how.
Fashion

9 Startups Changing the Fabric of Fashion

Consumers increasingly demand products that cruelty-free and sustainable, but with no compromise in quality.
Small Business Growth

Dear Entrepreneurs: Small Is Still Beautiful

What's so great about taking it to the next level? Bigger doesn't mean better, or more successful, over the long term.
Digital Marketing

How to Stand Out From the Crowd as a Digital Marketing Agency

Old -fashioned advertising and pricing transparency is a good start.
Crowdfunding

3 Trends That Will Shape Crowdfunding in 2017

The market is evolving, and so are the products that help drive it. Consumers and backers alike are on the lookout for customizable solutions to everyday problems.
Starting a Business

It's Always a Good Time to Start a Business -- Unless You're Launching a Mediocre One

If your product or service falls short of great, your company won't last long.
Niche marketing

2 Tech Trends That Will Help You Focus

Small businesses should take advantage of an online marketplace to sell niche products.
Marketing

7 Books Every Marketer Should Read Before Selling Anything

From telling compelling stories to breaking down the 80/20 rule, master marketers show there's always a way to study the landscape and position your brand for success.
Marketing

Fuel Your Business by Answering These Two Questions

You can't be all things to all people. Find your niche.
Quirky

5 Quirky Businesses That Found the Perfect Niche

Afraid that not enough mourners will show up at your funeral? There's an entrepreneur for that..
Starting a Business

6 Tips to Successfully Transition From Your Day Job to Your Own Business

If you truly want to change your life by launching your own company, these six suggestions will put you on the path to success.
Niche marketing

How Niche Micro-Companies Will Rule the Business World

Know a lot about just one thing? You may be uniquely positioned for entrepreneurial success.