Niche marketing

How LeagueSide Found Big-Time Opportunities in Small-Town Sports
Marketing Bootcamp

How LeagueSide Found Big-Time Opportunities in Small-Town Sports

The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
Andrew Yang
The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands
Make More Happen

The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands

The founders of clothing retailer Ash & Anvil are helping shorter men stand a little taller by filling a niche larger companies have consciously ignored.
Andrew Yang
4 Fatal Sharing Economy Mistakes
Sharing Economy

4 Fatal Sharing Economy Mistakes

Uber and Airbnb are exalted examples of sharing-economy success. Many more companies you've never heard of illustrate what not to do.
Tx Zhuo
5 Marketing Lessons Learned Watching Donald Trump Run for President
Marketing Bootcamp

5 Marketing Lessons Learned Watching Donald Trump Run for President

Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.
Gregg Schwartz
Craft Brewers: This Is What Your Customers Want
Ready To Launch

Craft Brewers: This Is What Your Customers Want

Knowing who's buying craft beers will help you market to your target audience.
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Marketing Bootcamp

The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences

Choosing the right message often requires you to target two or more audiences with very different interests.
Carol Roth
5 Ways Niche Brands Can Build a Massive Community
Marketing Bootcamp

5 Ways Niche Brands Can Build a Massive Community

Unlike large companies with many stakeholders, a focused entrepreneur in a niche market has a leg up in building community by virtue of their common bond around a narrow topic.
Jennifer Dopazo
Why Your Target Market Is Not, That's Right, Not Important
Marketing Bootcamp

Why Your Target Market Is Not, That's Right, Not Important

Instead, zero in on "the profitable niche."
Gene Hammett
3 Fears That Keep Your Business From Growth
Fear

3 Fears That Keep Your Business From Growth

It requires courage to choose the entrepreneurial path, and more courage is needed to see how far it leads.
Kimanzi Constable
Why You Should Polarize Your Client Base Just Like an Online Dating Site
Make More Happen

Why You Should Polarize Your Client Base Just Like an Online Dating Site

Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
John Brubaker
8 Strategies for Expanding a Niche Product Into New Markets
Expansion Opportunities

8 Strategies for Expanding a Niche Product Into New Markets

If your product is thriving with one customer base, it's time to grow past the comfort zone.
Zvi Band
Finding the Hidden Market That Your Business Is Missing Out On
Marketing Bootcamp

Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
Jack Holt
How You Market Your Product Depends on Your Competition
Marketing Bootcamp

How You Market Your Product Depends on Your Competition

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Doug and Polly White
7 Steps to Defining Your Niche Market
Starting a Business

7 Steps to Defining Your Niche Market

Aiming for the right customers? Use this seven-step process to develop a profitable niche.
The Staff of Entrepreneur Media, Inc.