How the Tacky Sweater Holiday Novelty Became Big Business
Tipsy Elves has moved beyond the national ugly Christmas sweater phenomenon and into bigger markets.
How LeagueSide Found Big-Time Opportunities in Small-Town Sports
The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands
The founders of clothing retailer Ash & Anvil are helping shorter men stand a little taller by filling a niche larger companies have consciously ignored.
4 Fatal Sharing Economy Mistakes
Uber and Airbnb are exalted examples of sharing-economy success. Many more companies you've never heard of illustrate what not to do.
5 Marketing Lessons Learned Watching Donald Trump Run for President
Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.
Starting a Business
Craft Brewers: This Is What Your Customers Want
Knowing who's buying craft beers will help you market to your target audience.
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Choosing the right message often requires you to target two or more audiences with very different interests.
5 Ways Niche Brands Can Build a Massive Community
Unlike large companies with many stakeholders, a focused entrepreneur in a niche market has a leg up in building community by virtue of their common bond around a narrow topic.
Why Your Target Market Is Not, That's Right, Not Important
Instead, zero in on "the profitable niche."
3 Fears That Keep Your Business From Growth
It requires courage to choose the entrepreneurial path, and more courage is needed to see how far it leads.
Why You Should Polarize Your Client Base Just Like an Online Dating Site
Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
8 Strategies for Expanding a Niche Product Into New Markets
If your product is thriving with one customer base, it's time to grow past the comfort zone.
Finding the Hidden Market That Your Business Is Missing Out On
Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
How You Market Your Product Depends on Your Competition
Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Doug and Polly White
Starting a Business
Reprints & Licensing
© 2017 Entrepreneur Media, Inc.
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