Niche marketing - Page: 2

New Media Equals New PR Opportunities for Business Owners

Internet media outlets, from blogs to podcasts, provide access to the very customers you seek.

John Pilmer

· 4 min read

Document Signing Companies Have Become an Online Business Necessity

The increasingly paperless business world requires many electronic signatures, and somebody to assure you the signatures are genuine.

Renzo Costarella

· 8 min read

The Dress Code for This New Restaurant Is Your Birthday Suit

Twin brothers in Paris left the insurance business to open a restaurant catering to nude vegans.

Gene Marks

· 3 min read

Stop Shooting For the Moon! Raising Prices Won't Raise Your Profits. Catering to a Niche Will.

Stick with appealing to a niche audience before building out. Here are three ways how.

Per Bylund

· 7 min read

9 Startups Changing the Fabric of Fashion

Consumers increasingly demand products that cruelty-free and sustainable, but with no compromise in quality.

Anne Brainard

· 6 min read

Dear Entrepreneurs: Small Is Still Beautiful

What's so great about taking it to the next level? Bigger doesn't mean better, or more successful, over the long term.

Alex Chriss

· 6 min read

How to Stand Out From the Crowd as a Digital Marketing Agency

Old -fashioned advertising and pricing transparency is a good start.

Scott Langdon

· 7 min read

3 Trends That Will Shape Crowdfunding in 2017

The market is evolving, and so are the products that help drive it. Consumers and backers alike are on the lookout for customizable solutions to everyday problems.

Jonathan Chaupin

· 3 min read

It's Always a Good Time to Start a Business -- Unless You're Launching a Mediocre One

If your product or service falls short of great, your company won't last long.

Gerard Adams

· 5 min read

2 Tech Trends That Will Help You Focus

Small businesses should take advantage of an online marketplace to sell niche products.

Karen Peacock

· 5 min read

7 Books Every Marketer Should Read Before Selling Anything

From telling compelling stories to breaking down the 80/20 rule, master marketers show there's always a way to study the landscape and position your brand for success.

Robert Allen

· 12 min read