Niche marketing - Page: 3

How Niche Micro-Companies Will Rule the Business World

Know a lot about just one thing? You may be uniquely positioned for entrepreneurial success.

Michael Georgiou

· 6 min read

These App Designers Have Carved Out Niches in Areas Like the Pet and Investment Industries

It's a cluttered app market out there, but these four companies have found a way to stand out.

Pratik Dholakiya

· 5 min read

Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.

When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.

Stephen Key

· 5 min read

Stay Ahead of the Competition With These 6 Content-Marketing Trends

Vibrant new marketing tools such as automation, complex niches and artificial intelligence will help your business lead the pack.

Matthew Toren

· 6 min read

3 Millennial Marketing Tips From Taylor Swift

Fans don't just buy a concert ticket from Taylor Swift; they buy into her world.

Kelly Lovell

· 7 min read

8 Ways to Ensure Market Domination

Creating a unique niche like bacon-infused vodka and diversifying product like CDs at Starbucks will help to seal your deal to ultimate success.

Adam Toren

· 5 min read

How the Tacky Sweater Holiday Novelty Became Big Business

Tipsy Elves has moved beyond the national ugly Christmas sweater phenomenon and into bigger markets.

Peter Gasca

· 4 min read

How LeagueSide Found Big-Time Opportunities in Small-Town Sports

The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.

Andrew Yang

· 4 min read

The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands

The founders of clothing retailer Ash & Anvil are helping shorter men stand a little taller by filling a niche larger companies have consciously ignored.

Andrew Yang

· 4 min read

4 Fatal Sharing Economy Mistakes

Uber and Airbnb are exalted examples of sharing-economy success. Many more companies you've never heard of illustrate what not to do.

Tx Zhuo

· 4 min read

5 Marketing Lessons Learned Watching Donald Trump Run for President

Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.

Gregg Schwartz

· 7 min read

Craft Brewers: This Is What Your Customers Want

Knowing who's buying craft beers will help you market to your target audience.

Corie Brown

· 7 min read