Niche marketing

Apps

These App Designers Have Carved Out Niches in Areas Like the Pet and Investment Industries

It's a cluttered app market out there, but these four companies have found a way to stand out.
Niche marketing

Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.

When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
Content Marketing

Stay Ahead of the Competition With These 6 Content-Marketing Trends

Vibrant new marketing tools such as automation, complex niches and artificial intelligence will help your business lead the pack.
Marketing

3 Millennial Marketing Tips From Taylor Swift

Fans don't just buy a concert ticket from Taylor Swift; they buy into her world.
Success Strategies

8 Ways to Ensure Market Domination

Creating a unique niche like bacon-infused vodka and diversifying product like CDs at Starbucks will help to seal your deal to ultimate success.
Niche marketing

How the Tacky Sweater Holiday Novelty Became Big Business

Tipsy Elves has moved beyond the national ugly Christmas sweater phenomenon and into bigger markets.
Niche marketing

How LeagueSide Found Big-Time Opportunities in Small-Town Sports

The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
Niche marketing

The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands

The founders of clothing retailer Ash & Anvil are helping shorter men stand a little taller by filling a niche larger companies have consciously ignored.
Sharing Economy

4 Fatal Sharing Economy Mistakes

Uber and Airbnb are exalted examples of sharing-economy success. Many more companies you've never heard of illustrate what not to do.
Marketing

5 Marketing Lessons Learned Watching Donald Trump Run for President

Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.
Starting a Business

Craft Brewers: This Is What Your Customers Want

Knowing who's buying craft beers will help you market to your target audience.
Marketing Ideas

The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences

Choosing the right message often requires you to target two or more audiences with very different interests.
Marketing

5 Ways Niche Brands Can Build a Massive Community

Unlike large companies with many stakeholders, a focused entrepreneur in a niche market has a leg up in building community by virtue of their common bond around a narrow topic.
Target Markets

Why Your Target Market Is Not, That's Right, Not Important

Instead, zero in on "the profitable niche."
Fear

3 Fears That Keep Your Business From Growth

It requires courage to choose the entrepreneurial path, and more courage is needed to see how far it leads.