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Niche marketing - Page: 5
America has an insatiable appetite for the undead -- and survivalist zomb-preneurs are rising up to meet the creepy demand.
Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
You can now find a mate based on the compatibility of your pheromones, voice pitch and dietary restrictions.
A laser-focus on an underserved market can help catapult your entrepreneurial success, as in the case of these two business owners.
Step one to making a winning investor pitch is talking a mental seat on the opposite side of the table to look at your company as they will.
The co-founder of Fleksy explains how focusing on a niche demographic prepared him for the mass market.