Niche marketing - Page: 5

5 Steps to Carving Out a Niche Business

While you should always strive to offer high-quality products and great service to your clients, being the best at something can be harder than being the first to arrive to a new category or niche.

To Grow Your Business, Get Beyond These 4 Entrepreneurial Cliches

You probably don't need anybody telling you what has to be done to succeed, though some suggestions on how to do it would be helpful.

The 3 Questions You Have to Answer to Get Your Customers Eager to Buy

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.

Dixie Gillaspie

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.

Dixie Gillaspie

As 'The Walking Dead' Thrives, So Do Zombie Survival Camps

America has an insatiable appetite for the undead -- and survivalist zomb-preneurs are rising up to meet the creepy demand.

Go Guerrilla! 5 Unorthodox Ways to Market Your Brand

Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.

Mike Trigg

The Bizarre Ways Niche Dating Services Are Pairing People Off

You can now find a mate based on the compatibility of your pheromones, voice pitch and dietary restrictions.

Laura Entis

'Infuse Your Personal Passion Into Everything You Do'

A laser-focus on an underserved market can help catapult your entrepreneurial success, as in the case of these two business owners.

Matthew Toren

An Insider's Perspective on Wooing Investors to Your Startup

Step one to making a winning investor pitch is talking a mental seat on the opposite side of the table to look at your company as they will.

Tim Weingarten

This Company Makes Money by Letting Civilians Drive Military Vehicles

"We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum

Jason Ankeny

The 3 Keys to a Successful Crowdfunding Campaign

Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else.

Looking to Stand Out? Stake Out Your Niche

Our expert says that when competing against major, established players, differentiating yourself is the key to success.

Omer Shai