Niche marketing - Page: 5

As 'The Walking Dead' Thrives, So Do Zombie Survival Camps

America has an insatiable appetite for the undead -- and survivalist zomb-preneurs are rising up to meet the creepy demand.

Go Guerrilla! 5 Unorthodox Ways to Market Your Brand

Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.

Mike Trigg

The Bizarre Ways Niche Dating Services Are Pairing People Off

You can now find a mate based on the compatibility of your pheromones, voice pitch and dietary restrictions.

Laura Entis

'Infuse Your Personal Passion Into Everything You Do'

A laser-focus on an underserved market can help catapult your entrepreneurial success, as in the case of these two business owners.

Matthew Toren

An Insider's Perspective on Wooing Investors to Your Startup

Step one to making a winning investor pitch is talking a mental seat on the opposite side of the table to look at your company as they will.

Tim Weingarten

This Company Makes Money by Letting Civilians Drive Military Vehicles

"We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum

Jason Ankeny

The 3 Keys to a Successful Crowdfunding Campaign

Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else.

Looking to Stand Out? Stake Out Your Niche

Our expert says that when competing against major, established players, differentiating yourself is the key to success.

Omer Shai

Start These 8 Niche Cleaning Businesses

Whether you want to start a stand-alone business or add these services to your existing cleaning company, here are eight business ideas you might want to consider in the cleaning industry.

How to Position a Brand for Breakthrough Success

The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.

Gary Smith

How Blind Smartphone Users Helped This Startup Test the Waters

The co-founder of Fleksy explains how focusing on a niche demographic prepared him for the mass market.

Sarah Green

How Niche Players Can Compete Against Big Brands

Being the little fish in a small pond can be advantageous for young entrepreneurs.

Adam Toren