Niche marketing - Page: 5
An Insider's Perspective on Wooing Investors to Your Startup
Step one to making a winning investor pitch is talking a mental seat on the opposite side of the table to look at your company as they will.
This Company Makes Money by Letting Civilians Drive Military Vehicles
"We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum
How Blind Smartphone Users Helped This Startup Test the Waters
The co-founder of Fleksy explains how focusing on a niche demographic prepared him for the mass market.
How a Leather Designer Keeps Musicians Traveling in Style
Ryan Barr, founder of WhippingPost.com, makes durable leather goods for musicians, including a "picker's wallet" with a dedicated stitched pocket for a guitar pick.