Niche marketing: Page 6
The One-Question Shortcut to Identifying Your Niche Market
The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
As 'The Walking Dead' Thrives, So Do Zombie Survival Camps
America has an insatiable appetite for the undead -- and survivalist zomb-preneurs are rising up to meet the creepy demand.
Go Guerrilla! 5 Unorthodox Ways to Market Your Brand
Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
The Bizarre Ways Niche Dating Services Are Pairing People Off
You can now find a mate based on the compatibility of your pheromones, voice pitch and dietary restrictions.
'Infuse Your Personal Passion Into Everything You Do'
A laser-focus on an underserved market can help catapult your entrepreneurial success, as in the case of these two business owners.
An Insider's Perspective on Wooing Investors to Your Startup
Step one to making a winning investor pitch is talking a mental seat on the opposite side of the table to look at your company as they will.
This Company Makes Money by Letting Civilians Drive Military Vehicles
"We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum
The 3 Keys to a Successful Crowdfunding Campaign
Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else.
Looking to Stand Out? Stake Out Your Niche
Our expert says that when competing against major, established players, differentiating yourself is the key to success.
Start These 8 Niche Cleaning Businesses
Whether you want to start a stand-alone business or add these services to your existing cleaning company, here are eight business ideas you might want to consider in the cleaning industry.
How to Position a Brand for Breakthrough Success
The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
How Blind Smartphone Users Helped This Startup Test the Waters
The co-founder of Fleksy explains how focusing on a niche demographic prepared him for the mass market.
How Niche Players Can Compete Against Big Brands
Being the little fish in a small pond can be advantageous for young entrepreneurs.
Defining Your Market in 7 Steps
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
College Entrepreneur Dives Into Niche Business
A University of Oregon grad turns his love of coral into a thriving niche business.