Niche marketing - Page: 6

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.

Fertility Yoga, Anyone? Entrepreneurs Tap Growing Holistic Niche for Women

With more women struggling to conceive, a cottage industry of yoga centers, acupuncturists and nutritionists has cropped up to help.

Cheryl Winokur Munk

· 6 min read

Karmaloop's Greg Selkoe on Social Media and the Verge Culture

A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.

Maria Muto-Porter

· 4 min read

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.

Erika Napoletano

· 3 min read

Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.

Diana Ransom

· 5 min read

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.

Shira Lazar

How One Company Transformed Its Boring Products

If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.

Carol Tice

How to Start a Business in a Recession

Economic cycles come and go, but businesses must thrive in good times and bad. Fat Straws Bubble Tea's Terry Pham launched during a recession and survived two downturns. Learn how Pham and other entrepreneurs made a go of it in tough times.

Rich Karpinski

· 7 min read

Small Business Lessons from the Hottest Retailers

Here's how some retailers managed to thrive despite the nation's economic malaise.

Carol Tice

Three Ways to Find an Edge in a Crowded Market

Whether you're a pioneer or a latecomer in a competitive industry, here are strategies to stay ahead of the pack.

Kelly K. Spors

· 6 min read

How to Stage a Small-Business Comeback

Three turnaround strategies to survive, and thrive, beyond the recession.

Jane Porter

· 5 min read

Five to Follow on Twitter for Marketing to Moms

When it comes to turning moms into customers, these tweeters have insights in spades.