Niche marketing - Page: 6

How Niche Players Can Compete Against Big Brands

Being the little fish in a small pond can be advantageous for young entrepreneurs.

Adam Toren

Defining Your Market in 7 Steps

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

College Entrepreneur Dives Into Niche Business

A University of Oregon grad turns his love of coral into a thriving niche business.

Jodi Helmer

How a Leather Designer Keeps Musicians Traveling in Style

Ryan Barr, founder of WhippingPost.com, makes durable leather goods for musicians, including a "picker's wallet" with a dedicated stitched pocket for a guitar pick.

Startups Take on the Business of Education

A growing number of companies are trying to solve problems facing the education industry -- and they're coming up against a unique set of challenges.

Jeff Wuorio

To Find Your Next Great Business Idea, Narrow Your Focus

A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.

Brad Sugars

Four Fitness Startups Find a Unique Workout Niche

Boutique health clubs are competing with established players like 24 Hour Fitness by creating unique ways to break a sweat. Here are four that are changing the way we work out.

Eggs? Grilled Cheese? Food Chains Say 'Niche' Pays

Restaurant franchises with a narrow--or even singular--focus are serving up high-concept takes on familiar, simple foods. Here's how to do one thing, and do it well.

Jason Daley

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.

Fertility Yoga, Anyone? Entrepreneurs Tap Growing Holistic Niche for Women

With more women struggling to conceive, a cottage industry of yoga centers, acupuncturists and nutritionists has cropped up to help.

Karmaloop's Greg Selkoe on Social Media and the Verge Culture

A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.

Maria Muto-Porter

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.