Niche marketing: Page 7
How a Leather Designer Keeps Musicians Traveling in Style
Ryan Barr, founder of WhippingPost.com, makes durable leather goods for musicians, including a "picker's wallet" with a dedicated stitched pocket for a guitar pick.
Startups Take on the Business of Education
A growing number of companies are trying to solve problems facing the education industry -- and they're coming up against a unique set of challenges.
To Find Your Next Great Business Idea, Narrow Your Focus
A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.
Four Fitness Startups Find a Unique Workout Niche
Boutique health clubs are competing with established players like 24 Hour Fitness by creating unique ways to break a sweat. Here are four that are changing the way we work out.
Eggs? Grilled Cheese? Food Chains Say 'Niche' Pays
Restaurant franchises with a narrow--or even singular--focus are serving up high-concept takes on familiar, simple foods. Here's how to do one thing, and do it well.
How to Compete with the Big Chains? Think Locally
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
Fertility Yoga, Anyone? Entrepreneurs Tap Growing Holistic Niche for Women
With more women struggling to conceive, a cottage industry of yoga centers, acupuncturists and nutritionists has cropped up to help.
Karmaloop's Greg Selkoe on Social Media and the Verge Culture
A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.
In Amish Country, A Lesson in Niche Marketing
A business that caters to a specialized community offers lessons in narrowing the focus.
Valentine's Niche: Say It With Beer and Beef Jerky?
In the business of love, nothing is sacred -- not even candy hearts and red roses.
IFC's Five Rules for Romancing Geeks
When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
How One Company Transformed Its Boring Products
If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
How to Start a Business in a Recession
Economic cycles come and go, but businesses must thrive in good times and bad. Fat Straws Bubble Tea's Terry Pham launched during a recession and survived two downturns. Learn how Pham and other entrepreneurs made a go of it in tough times.
Small Business Lessons from the Hottest Retailers
Here's how some retailers managed to thrive despite the nation's economic malaise.
Three Ways to Find an Edge in a Crowded Market
Whether you're a pioneer or a latecomer in a competitive industry, here are strategies to stay ahead of the pack.