Online Advertising
Duracell Accuses Energizer of 'Blatantly False Advertising' in Latest Legal Battle
Duracell and Energizer have been suing each other over advertising claims for years.
Before You Spend a Dollar on Ads, Fix This First
You can't market your way out of a weak product. Before investing in ads, ensure your offering delivers real value — customer experience, not clicks, determines long-term success.
Traditional Advertising is Dying — Here's Why Hyperlocal Is the New Normal
By embracing local-at-scale strategies, brands can transform their advertising from a megaphone into a meaningful conversation — connecting with consumers where and when it matters most.
A Long-Time Google Exec Shares the Secrets to Helping Customers Find Your Restaurant
Lisa Landsman, Google's head of industry engagement and SMB success, discusses eye-opening search trends and key data insights shaping restaurants for 2025.
Digital Out-of-Home vs. Traditional Advertising — Which is Best for You?
For small and medium-sized enterprises, digital out-of-home advertising offers an opportunity to compete with bigger organizations on their own turf.
Why the Death of Cookies Will Make Online Advertising Better
Third-party cookies are going away in 2024. When that happens, marketers will be able to re-engage with consumers in exciting new ways.
How to Use Pop-Ups on Your Website Without Annoying Users
Pop-ups are potent tools for web conversions. Here's how to use them without driving your users away.
Your Career Is On the Line If You're Not Doing This Simple Thing
Having a solid online presence accelerates your career and gives you optionality. Yet, many knowledge workers are getting left behind because they're not investing in it.
Why YouTube Ads Should Be in Your Advertising Budget
Should you add YouTube to your marketing and advertising strategy?
How to Scale a Marketing Strategy That Works
So you landed on a marketing strategy that actually works. Where do you go from here?
Advertisers Are Focused on Feelings. Why Does That Matter?
Brands need to understand how mood-based ad targeting impacts consumers.
4 Digital Advertising Predictions You Need to Keep Your Eyes On
With companies tightening their spending budgets, it's time for advertising to innovate.
7 Pop-Up Ad Strategies for Advertising Success
Learn the most effective types of pop-up ads to increase conversions. Find out what users like most and what makes them leave. Also, discover when to use different types based on your type of website.
What Are Cookies and How Do They Affect Your Online Business?
Whether you're interacting with a website on your computer or revisiting the same website on your phone — cookies are integral to your online business.
It's a Trap! Watch Out for These Common Advertising Mistakes
Simple mistakes can significantly damage your advertising strategy, hurting your reach and budget. Avoiding these common traps can help sharpen ad performance and maximize your approach.