Online Advertising
Online Advertising
You Are Losing up to 70 Percent of Your Media-Buying Budget
Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that?
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Digital Marketing
How Bots Steal Your Online Advertising Budget
The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.
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AT&T Acquires AppNexus for $1.6 Billion
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Pay-Per-Click
8 Key Questions to Ask Before Hiring a PPC Company
Make the right decision when it comes to the person managing your PPC campaign.
Google AdWords
Use This Google AdWords Hack to Lower Costs and Increase Leads
Single Keyword Ad Groups (or SKAGs) are a beautiful thing and can drastically help improve your AdWords performance.
Advertising
9 Strategies for Memorable Advertising When Your Audience Is Chronically Distracted
Attention spans have never been shorter, and consumers never have had so many options. You need a smart strategy to rise above the noise.
Search Engine Marketing
How to Boost In-Store Holiday Purchases With Paid Search
New research shows the importance of paid search for brick-and-mortar businesses.
Entrepreneur Radio
How to Make Sure You're Spending Your Money on the Right Digital Ads for Your Business
Founder and CEO of The Trade Desk Jeff Green breaks down the purchase funnel, look-alike modeling and targeted advertising. You can't afford to miss this episode!
Publicity
Use This 1 Marketing Tactic If You Want to Double Your Business Overnight
Do your marketing right, and your email will rise to the top of the online slush pile. That's exactly what you want.
Affiliate Marketing
Why Affiliate Networks Are So Important to Online Affiliate Marketing
The affiliate-marketing sector may soon usurp email from its coveted position at the top of the heap.
