Online Advertising
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How Companies Can Avoid Death by Rising Advertising Costs
Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow.
You Are Losing up to 70 Percent of Your Media-Buying Budget
Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that?
A New Way to Examine and Tackle Mobile Ad Fraud
Anti-fraud solutions will help to advance the entire mobile ad ecosystem.
5 Reasons Why Businesses Should Invest in Google AdWords
Bid strategically on keywords that can convert for your business.
Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best
For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more.
Consumers Don't Have an Attention Problem. It's Just That Your Advertising Isn't Very Good.
With so much media available to consume, quality matters more than ever for ads.
How Bots Steal Your Online Advertising Budget
The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.
AT&T Acquires AppNexus for $1.6 Billion
Plus, PayPal launches a debit card for its mobile app Venmo, and an app that makes parents' lives easier raises $4 million.
8 Key Questions to Ask Before Hiring a PPC Company
Make the right decision when it comes to the person managing your PPC campaign.
Use This Google AdWords Hack to Lower Costs and Increase Leads
Single Keyword Ad Groups (or SKAGs) are a beautiful thing and can drastically help improve your AdWords performance.
9 Strategies for Memorable Advertising When Your Audience Is Chronically Distracted
Attention spans have never been shorter, and consumers never have had so many options. You need a smart strategy to rise above the noise.
