Online Advertising

The Good, the Bad and the Ugly of Paid Ads

Amazon is in hot water over its paid ad strategy, and leaders of smaller brands must learn from its mistakes.

Will CTV Advertising Continue Its Reign in 2022?

Informative predictions on what the online video advertising landscape will be like next year.

What 2021 M&A Deals Tell Us about the Future of Online Advertising

While the rapid market capitalization dynamic isn't new in digital advertising, the reasons why it's happening have changed. What does it mean for the industry's future?

What Businesses Need to Know about the Google Ad Changes for Data Privacy and Enhanced Conversions

Google is capable of collecting mountains of pertinent data, but users are increasingly concerned about their privacy.

4 Ways to Make the Most of A/B Testing Right Away

Gain valuable insights into your audience's preferences while also optimizing your buyer's journey.

4 Things You Need (and One You Don't) to Form Your Brand's Digital Identity

This is your essential shortlist of must-haves to form your brand's digital identity.

How To Use Twitter's Promoted Resources to Your Business's Advantage

Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.

Ted Prodromou

How to Turn Prospects into Customers with Your Landing Page

The 8 essential elements your landing page must have in order to up your conversion rate

Perry Marshall

Free Webinar | April 27: The Power of Personalized Ads

Join us for an opportunity to hear from a panel of SMB owners that share their journey and successes with digital tools through the pandemic.

3 Lessons Entrepreneurs Can Learn From the Massive Changes in Digital Journalism

Local journalism paid for a watchdog in every city council. Online journalism tells you what Trump tweeted this morning.

John Boitnott

This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.