Online Advertising

This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.

How Companies Can Avoid Death by Rising Advertising Costs

Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow.

Luis Garcia

You Are Losing up to 70 Percent of Your Media-Buying Budget

Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that?

Ivan Guzenko

A New Way to Examine and Tackle Mobile Ad Fraud

Anti-fraud solutions will help to advance the entire mobile ad ecosystem.

Paul H. Müller

5 Reasons Why Businesses Should Invest in Google AdWords

Bid strategically on keywords that can convert for your business.

Jason Parks

Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best

For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more.

Claude Denton

Consumers Don't Have an Attention Problem. It's Just That Your Advertising Isn't Very Good.

With so much media available to consume, quality matters more than ever for ads.

Brendan Gahan

How Bots Steal Your Online Advertising Budget

The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.

Harry Kabadaian

AT&T Acquires AppNexus for $1.6 Billion

Plus, PayPal launches a debit card for its mobile app Venmo, and an app that makes parents' lives easier raises $4 million.

Venturer

8 Key Questions to Ask Before Hiring a PPC Company

Make the right decision when it comes to the person managing your PPC campaign.

Jason Parks

Use This Google AdWords Hack to Lower Costs and Increase Leads

Single Keyword Ad Groups (or SKAGs) are a beautiful thing and can drastically help improve your AdWords performance.

Jason Parks

9 Strategies for Memorable Advertising When Your Audience Is Chronically Distracted

Attention spans have never been shorter, and consumers never have had so many options. You need a smart strategy to rise above the noise.

Eran Halevy