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Online Advertising

Advertising

How Ad Fraud Ruins the Internet

Ad fraud is infiltrating the Internet, and it affects every single one of us.
AdBlock

How Ad Blockers Benefit Both Consumers and Advertisers

Content creators must always think of their audience's preferences and tailor strategies to their customers.
Online Advertising

Google Set to Ban Payday Lender Ads

Starting July 13, the company will no longer allow ads for loans where repayment is due within 60 days of the date of issue. In the U.S., it is also banning ads for loans with an APR of 36 percent or...
Facebook Advertising

4 Tips to Save Money on Facebook Advertising

Over 2 million advertisers have flocked to Facebook. Here's how to make the most of of the social networking giant.
Online Advertising

4 Tips for Maximizing the User's Advertising Experience

Brands provide users with the best possible advertising experience by getting out of the way.
Advertising

Attention Is a Finite Resource

Respect the customer by aligning your ads with the context and content on a website.
Instagram

Instagram Videos Are About to Get Extra Long

The photo-sharing app owned by Facebook said it's extending the length of videos that can be uploaded to 60 seconds.
Cyber Attacks

Cyber Criminals Snap Up Expired Domains to Serve Malicious Ads

Users visiting the websites of the New York Times, Newsweek, BBC and AOL, among others, may have installed malware on their computers if they clicked on the malicious ads.
Browsers

Opera Becomes First Big Browser Maker With Built-in Ad-Blocker

Faster loading, increased privacy and security and a desire for fewer distractions are behind the growing demand for ad-blockers.
Online Marketing

How to Turn Prospects into Customers with Your Landing Page

The 8 essential elements your landing page must have in order to up your conversion rate
Instagram Marketing

Instagram Rolls Out 60-Second Video Option for Advertisers

T-Mobile and Warner Bros. have already taken advantage of the new feature.
Google Analytics

How Google Analytics Can Help Shape Your Marketing Strategy

Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
Pay-Per-Click

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
SEO

5 Must-Use Google Analytics Strategies to Measure SEO Success

Going beyond just measuring keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business.
Marketing

6 Very Expensive Marketing Mistakes You Need to Avoid

Advertising is essential for business but has a big potential for backfiring.