Online Advertising

4 Tips for Maximizing the User's Advertising Experience
Online Advertising

4 Tips for Maximizing the User's Advertising Experience

Brands provide users with the best possible advertising experience by getting out of the way.
Ari Brandt
Attention Is a Finite Resource
Advertising

Attention Is a Finite Resource

Respect the customer by aligning your ads with the context and content on a website.
Ophir Tanz
Instagram Videos Are About to Get Extra Long
Instagram

Instagram Videos Are About to Get Extra Long

The photo-sharing app owned by Facebook said it's extending the length of videos that can be uploaded to 60 seconds.
Kia Kokalitcheva
Cyber Criminals Snap Up Expired Domains to Serve Malicious Ads
Cyber Attacks

Cyber Criminals Snap Up Expired Domains to Serve Malicious Ads

Users visiting the websites of the New York Times, Newsweek, BBC and AOL, among others, may have installed malware on their computers if they clicked on the malicious ads.
Opera Becomes First Big Browser Maker With Built-in Ad-Blocker
Browsers

Opera Becomes First Big Browser Maker With Built-in Ad-Blocker

Faster loading, increased privacy and security and a desire for fewer distractions are behind the growing demand for ad-blockers.
How to Turn Prospects into Customers with Your Landing Page
Online Marketing

How to Turn Prospects into Customers with Your Landing Page

The 8 essential elements your landing page must have in order to up your conversion rate
Perry Marshall
Instagram Rolls Out 60-Second Video Option for Advertisers
Instagram Marketing

Instagram Rolls Out 60-Second Video Option for Advertisers

T-Mobile and Warner Bros. have already taken advantage of the new feature.
Carly Okyle
How Google Analytics Can Help Shape Your Marketing Strategy
Google Analytics

How Google Analytics Can Help Shape Your Marketing Strategy

Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
Julia Jornsay-Silverberg
4 Ways Advertising Agencies Can Protect Themselves From Click Fraud
Pay-Per-Click

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
Eli Martin
5 Must-Use Google Analytics Strategies to Measure SEO Success
SEO

5 Must-Use Google Analytics Strategies to Measure SEO Success

Going beyond just measuring keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business.
Dallas McLaughlin
6 Very Expensive Marketing Mistakes You Need to Avoid
Marketing

6 Very Expensive Marketing Mistakes You Need to Avoid

Advertising is essential for business but has a big potential for backfiring.
Firas Kittaneh
7 Not-Very-Mysterious Ways Online Entrepreneurs Make Money
Online Businesses

7 Not-Very-Mysterious Ways Online Entrepreneurs Make Money

A lot of what is required to succeed online is simply what it has always taken to succeed.
Daniel DiPiazza
As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation
Snapchat

As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation

The free mobile app is having trouble courting advertisers, and investors are nervous.
5 Secrets to Increasing Adwords ROI
Google AdWords

5 Secrets to Increasing Adwords ROI

Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
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