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Online Advertising

Online Businesses

7 Not-Very-Mysterious Ways Online Entrepreneurs Make Money

A lot of what is required to succeed online is simply what it has always taken to succeed.
Snapchat

As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation

The free mobile app is having trouble courting advertisers, and investors are nervous.
Google AdWords

5 Secrets to Increasing Adwords ROI

Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
Ecommerce

The 4 Elements of a Winning Ecommerce Ad Strategy

The Internet has opened vast retailing opportunities but advertising remains a mix of data and intuition.
Instagram

5 Things You Need to Know About Instagram's New Ad Platform

The photo-sharing network has opened advertising to the public via its self-serve platform, allowing brands to be marketed to its more than 400 million users.
Google AdWords

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
Social Media Marketing

3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand

Used correctly, the micro-blogging platform is a great promotional tool.
Mobile Advertising

How to Survive in the War on Mobile Ad Blocking

This survival guide will help brands master the mobile domain and understand that a few obstacles don't mean the end of the road.
Websites

Take a Step Closer to Web Mastery With These 7 Free Resources

Websites can be a tricky business. The good news is many people are sharing their best-kept secrets.
Marketing

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Advertising

Want to Make Money With Online Ads Like Facebook? Learn These 5 Terms First.

This is an especially tough challenge in your first year or two of operation, even if you use every technique known to get traffic flowing.
Online Marketing

5 Tips to Make the Most of Your Display-Ad Budget

Don't let your ad budget go down the drain. Learn how to target efficiently.
Marketing

Don't Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.
Online Advertising

The Web's Most Effective Ads

In the noisy world of digital marketing, these four retargeting channels can bring previous site visitors back to your online store.