Online Advertising

As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation
Snapchat

As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation

The free mobile app is having trouble courting advertisers, and investors are nervous.
5 Secrets to Increasing Adwords ROI
Google AdWords

5 Secrets to Increasing Adwords ROI

Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
The 4 Elements of a Winning Ecommerce Ad Strategy
Ecommerce

The 4 Elements of a Winning Ecommerce Ad Strategy

The Internet has opened vast retailing opportunities but advertising remains a mix of data and intuition.
Jean-Baptiste Rudelle
5 Things You Need to Know About Instagram's New Ad Platform
Instagram

5 Things You Need to Know About Instagram's New Ad Platform

The photo-sharing network has opened advertising to the public via its self-serve platform, allowing brands to be marketed to its more than 400 million users.
Jonathan Long
7 Ways to Turbocharge AdWords for Optimal Performance
Google AdWords

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand
Social Media Marketing

3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand

Used correctly, the micro-blogging platform is a great promotional tool.
Jonathan Long
How to Survive in the War on Mobile Ad Blocking
Mobile Advertising

How to Survive in the War on Mobile Ad Blocking

This survival guide will help brands master the mobile domain and understand that a few obstacles don't mean the end of the road.
Brian Wong
Take a Step Closer to Web Mastery With These 7 Free Resources
Websites

Take a Step Closer to Web Mastery With These 7 Free Resources

Websites can be a tricky business. The good news is many people are sharing their best-kept secrets.
Thomas Smale
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Marketing

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Issamar Ginzberg
Want to Make Money With Online Ads Like Facebook? Learn These 5 Terms First.
Advertising

Want to Make Money With Online Ads Like Facebook? Learn These 5 Terms First.

This is an especially tough challenge in your first year or two of operation, even if you use every technique known to get traffic flowing.
Martin Zwilling
5 Tips to Make the Most of Your Display-Ad Budget
Online Marketing

5 Tips to Make the Most of Your Display-Ad Budget

Don't let your ad budget go down the drain. Learn how to target efficiently.
Ted Dhanik
Don't Waste Money on These 4 Types of Marketing
Marketing

Don't Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.
Adam Callinan
The Web's Most Effective Ads
Online Advertising

The Web's Most Effective Ads

In the noisy world of digital marketing, these four retargeting channels can bring previous site visitors back to your online store.
David Rekuc
5 Ways to Make Your Online Ads More Clickable
Linkedin

5 Ways to Make Your Online Ads More Clickable

Because great ads are more than just words.
Ted Prodromou
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