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Online Advertising

Online Marketing

5 Tips to Make the Most of Your Display-Ad Budget

Don't let your ad budget go down the drain. Learn how to target efficiently.
Marketing

Don't Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.
Online Advertising

The Web's Most Effective Ads

In the noisy world of digital marketing, these four retargeting channels can bring previous site visitors back to your online store.
Linkedin

5 Ways to Make Your Online Ads More Clickable

Because great ads are more than just words.
Linkedin

9 Ways to Advertise on LinkedIn

LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Television

The New Prime Time for Ads -- and How to Use It to Your Advantage

The power of prime time advertising is still going strong, but the rise of online media brings a new twist.
Digital Marketing

5 Ways To Optimize Your Digital Marketing Budget

A modest budget can yield impressive results, if you stretch every dollar with careful analysis and patient remarketing.
Google AdWords

7 Common Mistakes Companies Make With Google AdWords

If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
Marketing

3 High-Risk Marketing Campaigns That Amazed Everybody by Working

Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
Inspiration

Your Online Content Should Deliver 'Cognitive Ecstasy'

Jason Silva, host of National Geographic's TV show 'Brain Games' and futurist with YouTube series 'Shots of Awe,' explains what makes great content online.
Websites

Avoid These 7 Annoying Ad Placement Techniques on Your Site

Not only will your visitors be frustrated and likely click away, Google considers some tactics disreputable or spammy and will penalize you.
Advertising

Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise

Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.
Google AdWords

It's Easy to Spy on Your Competitors Conveniently and for Free.

Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.
YouTube

More Than Tween Stars: How YouTube Is Steering Brands Into the Future

As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
Google AdWords

Inside the Buying Funnel: Use Money-Making Keywords to Bring Your Google Ad to the Next Level

Before launching a Google AdWords campaign, understand the three major groups of online searchers.