Online Advertising: Page 8
Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.
As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
The Contributor program allows users to directly support their favorite sites as opposed to today's mostly ad-funded media model.
Privacy concerns and the availability of ad-blocking software may force online businesses to rethink how they reach their audiences.
By asking the ad agencies these 11 questions, you should be able to find one that's a good fit for your business.
There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
Ad extensions entice more clicks. Here are six different ad extensions you can try.
Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
'Attribution' follows every step customers take from hearing about your product to buying it.