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Online Advertising

Marketing

How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
Technology

3-D Scanner Makes Inventory Photography More Efficient

Hewlett-Packard's scanner aims to showcase the wares of online merchants in their best light.
Technology

What's a Call From a New Customer Worth to You?

Google AdWords rings up new bid-per-call feature.
Marketing

Seven Tips for Improving Pay-Per-Click Campaigns

Consider this advice for creating targeted keywords and maximizing click-through action.
Entrepreneurs

The Making of a 20-Something Multimillionaire Serial Entrepreneur

Gurbaksh Chahal shares insight on staying competitive and why his $300 million sale to Yahoo wasn't what changed his outlook on business and life.
Marketing

To Find Local Customers, Use Local Resources

New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
Technology

Ortery 'Studio' Streamlines Inventory Photography

With ample lighting and smart software, this desktop booth can produce professional-quality images of your products.
Marketing

AdWords Express Takes Pain Out of Local Online Advertising

Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Marketing

Taking the Pain Out of Search Engine Marketing

If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Starting a Business

FTC Takes Aim at 'Fake News' Websites

Advertisements framed as newsy websites are starting to draw the ire of the Federal Trade Commission, and with good reason.
Marketing

Bing vs. Google: The Battle for Your Advertising Dollars

Think AdWords is the be-all and end-all of search engine marketing? Think again.
Marketing

How Google's Keyword Tool Can Point You Toward Profits

A quick and dirty way to validate your niche market
Marketing

Google's New Ad Format

Learn how advertisers and publishers can benefit from Google's new advertising model that aims to turn ads into action.