Here's how one marketing and advertising agency has proved that knowing who to partner with is just as important as who you know in the business world.
Amazon recently leased 20 cargo aircraft and bought thousands of its own trailer trucks, while calling itself a 'transportation service provider' for the first time in its annual filings.
Ensuring there is a clear execution plan for the partnership in terms of key personnel, timing, resources, and how the partnership fits relative to each party's respective overall corporate strategy will setup the partnership for success.
Focusing your budget on your most expensive projects and finding partners who complement your strengths are just a couple of smart business strategies.
The companies parted ways under mounting competition, with OpenTable facing new rivals to its reservation business and Yelp dogged with questions about stalling growth.