Anheuser-Busch will lead production, bottling and distribution to retailers nationwide in partnership with its established network of wholesalers, the companies said.
Jonathan Tinter, corporate vice president at Microsoft, said the company was keen to tap into Xiaomi's young, affluent and educated users by having its products pre-installed on their devices.
Companies such as Ford and Toyota now recognize they may turn ride-hailing services and car sharing companies into steady customers for all sorts of vehicles.
BMW's move is the latest in a flurry of investments by automakers in technology industry startups that appear to be aimed at convincing consumers to do without owning their own cars, or driving vehicles as often.
Here's how one marketing and advertising agency has proved that knowing who to partner with is just as important as who you know in the business world.
Amazon recently leased 20 cargo aircraft and bought thousands of its own trailer trucks, while calling itself a 'transportation service provider' for the first time in its annual filings.
Ensuring there is a clear execution plan for the partnership in terms of key personnel, timing, resources, and how the partnership fits relative to each party's respective overall corporate strategy will setup the partnership for success.
Focusing your budget on your most expensive projects and finding partners who complement your strengths are just a couple of smart business strategies.