Thought Leaders
5 Big Brands That Had Massively Successful Pivots
YouTube, Slack, Yelp, Shopify and Groupon weren't always the giant successes they are today.
Pivots | Page 6
Building a Business
When This Ticket Scalper Couldn’t Find Work, He Made His Own Ticket Business
By Jason Feifer
Tech
Ice Cream Company Dippin’ Dots Will Use Its Freezing Tech for Cryogenics
The company best known for its 'beaded' ice cream will sell its equipment to other industries.
Building a Business
Why This Entrepreneur Ditched Helping Companies and Decided to Compete With Them Instead
This CEO explains why she pivoted her company from a consulting studio to supplying the products.
Building a Business
This Entrepreneur Shares the Tough Decision He Had to Make to Survive
'It's usually the hard decisions that you choose not to make that will end up killing you,' says Ryan Rzepecki, CEO and founder of Social Bicycles.
Building a Business
How I Got Over My Fears About Starting My Company
When the company I was selling for put itself up for sale, I had a choice to make.
By Jordi Torras
Building a Business
How Yogurt Brand Noosa Thrived By Cancelling Its Biggest Retail Deal
The brand's first big break nearly broke it. But it also taught Noosa an important lesson about growing at the right pace.
By Jason Feifer
Building a Business
Don’t Be in Love With Your Product
Entrepreneurs can fall into a trap where they care too much to be open to adjustment.
Buying a Franchise
Why These Founders Took a Huge Step Back and Became Franchisees
Sometimes running a company isn't all it's cracked up to be.
By Nina Zipkin
Building a Business
This Entrepreneur Learned That When You Try Making ‘Something For Everyone,’ You Attract Nobody
You want customers to love your product, of course. But what happens when they don't? The simple answer: You have to make a change -- and it won't be easy.
By Jason Feifer
Building a Business
When Less Is More: How the Decision to Kill a Spinoff Brand to Focus on Our Core Offerings Led Us to Profitability
I believe we're a better company today because we recognized what wasn't working and redirected our resources.
Building a Business
Podcast: How This Dating App Company Spiked User Engagement to 30.5 Million Chats a Day
After rethinking her company's approach, the co-founder of The Meet Group shares how it found its stride -- and generated $76.1 million in revenue.
By Jason Feifer
Building a Business
My Company’s Business Model Was Holding Us Back From Bigger Opportunities, So We Evolved. Here’s What We Learned.
Even though we had initial success, we knew we had to make some changes to win in the long-term.
Building a Business
Hitting a Nostalgic Home Run With Vintage Baseball Uniforms
A musician quit his job to focus on bringing back old-school baseball uniforms.
By Jerry Cohen
Building a Business
After Realizing Customers Didn’t Share Her Vision, an Entrepreneur Makes a Big Change — And Sales Grew More Than $3 Million
On the latest episode of 'Problem Solvers,' the founder of Goodie Girl Cookies shares how an error caused her sales to plateau -- and what she did about it.
By Jason Feifer
Building a Business
This Former Apple Executive Brought His Company Through 2 Tough Pivots and Now Has McDonald’s, Comcast and Whole Foods as Clients
Inkling creates software that aims to make the lives of so-called 'deskless workers' easier.
Building a Business
Check Out This Amazing Advice From a Woman Who Became a Programmer in Her 50s
Rather than dwell, use bad circumstances as an opportunity to pursue your dreams.
By Rose Leadem
Building a Business
When This Company Stopped Selling Directly, Its Customer Base Increased by 700 Percent
Updater realized it would better serve its customers by establishing industry partners who could facilitate referrals when they'd be needed most.
Building a Business
Know When — and What — to Give Up in Order to Move Forward
Giving up is often looked down upon but can be your key to success.
Building a Business
Should I Stay or Should I Go? 5 Ways This Question Applies to Starting Your Own Business.
Sometimes when the going gets tough, it's time to get going.
Building a Business
This Founder Is a Gambler at Heart. Learn How Risk Led Him to Opportunity.
The founder of a precious metals company shares how risk-taking shaped his life and business.
Thought Leaders
How Wonder Woman Is Inspiring Business Leaders Worldwide
Entrepreneurs can relate to the many struggles Wonder Woman has achieving her destiny.
Thought Leaders
To Build a Successful Sports League, This Executive Had to Trash His Original Plans
The GLORY kickboxing league had to scrap its way up.
By Jason Feifer
Building a Business
When Pivoting Becomes a Pitfall
Whatever your problem was, a pivot done badly has big potential for making it worse.
By Clate Mask
Thought Leaders
The Case for Hiring a Re-Founder Before You Pull the Plug on Your Startup
Founders pursuing their romantic startup vision often need a dispassionate pro to keep things real.
By George Deeb
Marketing
The Problem With Whole Foods Is the Doritos It Won’t Sell
When your customers start going to your competitors to purchase what you refuse to stock, it's time to rethink your plan.
By Gene Marks
Building a Business
When Amazon Threatened Its Business, This Company Decided to Work With the Enemy — and Revenue Grew 500 Percent
What do you do when you realize your company faces near-unbeatable competition?
By Ken Ziegler
Buying a Franchise
After a Brush With Shark Tank Fame, This Woman Closed Her Business for Her Dream Franchise
A small-business owner took her original plan to Shark Tank before scrapping it and buying a franchise.