Pivots | Page 6

Building a Business

This Entrepreneur Learned That When You Try Making ‘Something For Everyone,’ You Attract Nobody

You want customers to love your product, of course. But what happens when they don't? The simple answer: You have to make a change -- and it won't be easy.

By Jason Feifer

Building a Business

When Less Is More: How the Decision to Kill a Spinoff Brand to Focus on Our Core Offerings Led Us to Profitability

I believe we're a better company today because we recognized what wasn't working and redirected our resources.

By Patrick Llewellyn

Building a Business

Podcast: How This Dating App Company Spiked User Engagement to 30.5 Million Chats a Day

After rethinking her company's approach, the co-founder of The Meet Group shares how it found its stride -- and generated $76.1 million in revenue.

By Jason Feifer

Building a Business

My Company’s Business Model Was Holding Us Back From Bigger Opportunities, So We Evolved. Here’s What We Learned.

Even though we had initial success, we knew we had to make some changes to win in the long-term.

By Renee DiResta

Building a Business

Hitting a Nostalgic Home Run With Vintage Baseball Uniforms

A musician quit his job to focus on bringing back old-school baseball uniforms.

By Jerry Cohen

Building a Business

After Realizing Customers Didn’t Share Her Vision, an Entrepreneur Makes a Big Change — And Sales Grew More Than $3 Million

On the latest episode of 'Problem Solvers,' the founder of Goodie Girl Cookies shares how an error caused her sales to plateau -- and what she did about it.

By Jason Feifer

Building a Business

This Former Apple Executive Brought His Company Through 2 Tough Pivots and Now Has McDonald’s, Comcast and Whole Foods as Clients

Inkling creates software that aims to make the lives of so-called 'deskless workers' easier.

By Stephen J. Bronner

Building a Business

Check Out This Amazing Advice From a Woman Who Became a Programmer in Her 50s

Rather than dwell, use bad circumstances as an opportunity to pursue your dreams.

By Rose Leadem

Building a Business

When This Company Stopped Selling Directly, Its Customer Base Increased by 700 Percent

Updater realized it would better serve its customers by establishing industry partners who could facilitate referrals when they'd be needed most.

By Lydia Belanger

Building a Business

Know When — and What — to Give Up in Order to Move Forward

Giving up is often looked down upon but can be your key to success.

By A.J. MacQuarrie

Building a Business

Should I Stay or Should I Go? 5 Ways This Question Applies to Starting Your Own Business.

Sometimes when the going gets tough, it's time to get going.

By Stacey Freeman

Building a Business

This Founder Is a Gambler at Heart. Learn How Risk Led Him to Opportunity.

The founder of a precious metals company shares how risk-taking shaped his life and business.

By Lydia Belanger

Thought Leaders

How Wonder Woman Is Inspiring Business Leaders Worldwide

Entrepreneurs can relate to the many struggles Wonder Woman has achieving her destiny.

By John Boitnott

Thought Leaders

To Build a Successful Sports League, This Executive Had to Trash His Original Plans

The GLORY kickboxing league had to scrap its way up.

By Jason Feifer

Building a Business

When Pivoting Becomes a Pitfall

Whatever your problem was, a pivot done badly has big potential for making it worse.

By Clate Mask

Thought Leaders

The Case for Hiring a Re-Founder Before You Pull the Plug on Your Startup

Founders pursuing their romantic startup vision often need a dispassionate pro to keep things real.

By George Deeb

Marketing

The Problem With Whole Foods Is the Doritos It Won’t Sell

When your customers start going to your competitors to purchase what you refuse to stock, it's time to rethink your plan.

By Gene Marks

Building a Business

When Amazon Threatened Its Business, This Company Decided to Work With the Enemy — and Revenue Grew 500 Percent

What do you do when you realize your company faces near-unbeatable competition?

By Ken Ziegler

Buying a Franchise

After a Brush With Shark Tank Fame, This Woman Closed Her Business for Her Dream Franchise

A small-business owner took her original plan to Shark Tank before scrapping it and buying a franchise.

By Lydia Belanger

Building a Business

Why This Successful Company Completely Changed Its Offerings — and How It Made It Work

Generally everything was going well at Pocket Gems. That's when they decided to shift their strategy so they could work on something entirely new.

By Ben Liu

Building a Business

Staples Opens Coworking Space

The company looks to make a hip pivot.

By Rose Leadem