Pivots | Page 7

Demographica has been around for a decade, and in that time the company has enjoyed tremendous growth, quadrupling its turnover in the last two years alone, thanks to its ability to navigate some unexpected detours along the way.

Remember: a pivot can be a good thing. Just ask Twitter, Groupon and Nintendo.

Before creating your process for testing your business or app idea, you need to know what mistakes to avoid.

Entrepreneurs know that innovative ideas and products keep their businesses afloat, but many invest in such lengthy development processes that their innovations never see the light of day.