Entrepreneurs know that innovative ideas and products keep their businesses afloat, but many invest in such lengthy development processes that their innovations never see the light of day.
On the verge of bankruptcy, BloomThat realized that the on-demand model wasn't right for its floral delivery business. Here are four things it did to survive.
The company was originally going to be a dating site. Good thing co-founders Steve Chen, Jawed Karim and Chad Hurley listened to what their users had to say.