Pivots | Page 5

Business Branding

The Female Founders Behind a Period Products Startup Leaned on Their Mentor as They Rebranded and Pivoted

Bunny and Taran Ghatrora looked outside their network and industry to connect with a mentor who could help take them from point A to B.

By Stephanie Schomer

Building a Business

Her Company Was Growing, So Why Was It Failing?

By Jason Feifer

Building a Business

His Company Is Growing 300 Percent a Year — Because He Took Jobs He Wasn’t Fully Prepared For

By Joe Keohane

Building a Business

4 Things I Learned From Pivoting My Entire Business Toward Marketing ICOs

By Han-Gwon Lung

Building a Business

This Entrepreneur Shares How She Survived When the Money Ran Out

When a change in the tax law nearly wiped out Saima Khan's company, she was forced to reconsider exactly what kind of business she was running.

By Jason Feifer

Thought Leaders

Why This Intimate Apparel Founder Walked Away From a Wholesale Business That Was 700 Stores Strong

Knix founder Joanna Griffiths built a company to serve women -- all women. When her wholesale partners were failing her customers, she made a drastic pivot.

By Stephanie Schomer

Buying a Franchise

How to Run a Thriving Auto Shop (Without Knowing Much About Cars)

Jonita White knows a lot about people. And that's what matters.

By Nina Zipkin

Building a Business

This Founder Explains Why He Had to Start Telling Retailers ‘No’ — and How It Helped His Business Succeed

Greg Steltenpohl set out to make plant-based milk. But when his product became too popular, he had to make some tough decisions.

By Jason Feifer

Human Resources

Successful Leaders Know They Can Learn From Everyone at Their Company

Smart leaders ditch the top-down, mentor-mentee mindset, creating a culture driven by ideas -- wherever on the organizational chart they happen to come from.

By Aviva Leebow Wolmer

Thought Leaders

I Learned Everything Important About Succeeding as an Entrepreneur Washing Dishes for My First Boss

There are no unimportant jobs and no unimportant customers.

By Tor Constantino

Building a Business

Randi Zuckerberg Explains Why You Should Embrace Your Reinvention

Most entrepreneurs have faced failure. It's how you respond to that failure that defines you.

By Randi Zuckerberg

Building a Business

Can We Stop Pivoting Already?

Odds are if you need to 'pivot,' either you made a major miscalculation or you're just growing and adapting, not pivoting.

By Ben Lamm

Buying a Franchise

What Do NFL Players Do When They Leave the Game? Increasingly, They Open a Franchise. Here’s Why.

Franchisees thrive on the same skills pro athletes learn: speed, versatility and great coaching.

By Jon Marcus

Building a Business

People Love Your Idea, But It Doesn’t Make Money. Now What?

The founder of Shift shares how he was forced to get rid of a feature everyone loved.

By Jason Feifer

Building a Business

To Move Quickly and Solve the Right Problems, Leaders Need to Ask Better Questions

Asking better questions doesn't just drive innovations, it can also build expertise in your team by setting an important expectation.

By Linda Lacina

Entrepreneurs

Why the Ability to Change Gears Is an Entrepreneur’s Most Valuable Skill

Today's million-dollar idea might be tomorrow's flop, so you need to be ready to adapt.

By David Kleinhandler

Thought Leaders

10 Interesting Things We’ve Learned About Reddit Co-Founder Alexis Ohanian

The entrepreneur and investor is all about making the biggest impact.

By Nina Zipkin

Building a Business

Spring Into Action With These 11 Books About Reinvention

Itching for change? These books will help you make the jump.

By Rose Leadem

Building a Business

When His Business Model Didn’t Work, This Entrepreneur Had to Change Things Up

After his early customers weren't paying their invoices, the founder of pizza app Slice began the long process of figuring out what (and how) people were willing to pay.

By Jason Feifer

Building a Business

Is Pivoting a Last-Ditch Effort or a Sound Business Strategy?

Pivots, it turns out, are fairly common. One VC cited 17 pivots among the 26 companies he's invested in.

Thought Leaders

1 Unique Trait That Will Define Your Next Linchpin Employee

Hint: This unique trait is not emotional intelligence (though that's a good thing, too).

By Heather R. Huhman

Business News

How to Bounce Back After a Business Venture Goes Awry

A wavering or unsuccessful business endeavor is nothing new to the majority of active entrepreneurs. What's important is how you bounce back.

By Sarah Landrum

Thought Leaders

A Men’s Yoga Brand Learns the Real Meaning of Flexibility

With slow sales, yoga brand Vuori realized it had a branding problem.

By Boyd Farrow

Thought Leaders

How One of America’s Most Beloved Toy Makers Rebounded From Near Death

Wham-O created the Frisbee, Slip 'N Slide and more. Then it fell into disrepair -- until a new leader came along.

By Joe Keohane

Building a Business

Pivot or Die: How One Travel Company Finally Hit Its Stride

When Tripping.com's customer base wasn't interested in buying what it planned to sell, the company had to find a new model -- and let go of the past.

By Stephanie Schomer

Thought Leaders

5 Big Brands That Had Massively Successful Pivots

YouTube, Slack, Yelp, Shopify and Groupon weren't always the giant successes they are today.

Thought Leaders

How to Get Your Team Onboard When Accomplishing Your Mission Means Setting a New Course

When your company needs to pivot to keep up with the changing world, getting your team to embrace and enact your new focus is crucial.

By Peter Seligmann

Building a Business

The Founder Behind Furniture-Maker Poppin Explains Why the Company Needed to Transform Itself

After realizing it was selling to the wrong customer, the company had to change its brand voice, marketing, products and supply chain.

By Jason Feifer

Building a Business

When This Ticket Scalper Couldn’t Find Work, He Made His Own Ticket Business

Need a ticket printed? Now he's your man.

By Jason Feifer

Tech

Ice Cream Company Dippin’ Dots Will Use Its Freezing Tech for Cryogenics

The company best known for its 'beaded' ice cream will sell its equipment to other industries.

By Lydia Belanger