Business Branding
The Best Ideas Are the Ones That Make the Least Sense
Think business is all about rational thought and logic? Think again -- and to find the biggest, best ideas, start thinking way outside the box.
Psychology | Page 6
Thought Leaders
Use This Secret Military Trick to Tell if Someone Is Lying
Forget what you've seen in the movies, former Green Beret Sergeant Major (Retired) Karl Erickson explains the tactics that work on the battlefield and in the office.
By Dan Bova
Marketing
6 Psychology-Based Tips to Boost Your Sales
What can your business do to get inside the minds of your shoppers and drive sales?
By Syed Balkhi
Thought Leaders
Comparing Your Entrepreneurial Journey to Anybody Else’s Just Makes You Feel You’re Getting Nowhere
Your progress toward your goals is the only measure worth taking.
Entrepreneurs
These Strategies Can Help Entrepreneurs Prevent Stress From Becoming a Big Problem
And create a workplace that can support yourself and your colleagues during times of stress.
By Nina Zipkin
Building a Business
How to Once and for All Rid Yourself of Career-Imposter Syndrome at Work
The solution to imposter syndrome for competent people is to get in touch with reality.
Human Resources
That All-Star Startup Team Might Be Killing the Company
Teams of sincere amateurs who work well together are a better bet than teams of highly skilled experts too inhibited by ego to cooperate.
By Jeff Boss
Entrepreneurs
Why You Should Stop Trying to ‘Find Your Passion’
Psychologists argue that it may do more harm than good.
Thought Leaders
6 Common Decision-Making Blunders That Could Kill Your Business
Among the logical errors nearly everybody makes is thinking only everybody else make logical errors.
By John Rampton
Thought Leaders
The Top TED Talks of 2018 So Far — and What You Can Learn From Them
Check out seven compelling speeches that offer key takeaways.
By Hayden Field
Thought Leaders
4 Defeat-Based Mindsets That Keep Your Business Stagnant
If you think you can't, you certainly won't.
Thought Leaders
Are Entrepreneurs Born — or Made? Research Says ‘Born.’ But There’s a Catch.
Intriguing finding: Identical twins have much higher rates of 'shared entrepreneurial tendencies' than do fraternal twins and the population at large.
Thought Leaders
Take a Lesson From the Wright Brothers When Faced With Bad News in Business
Instead of shooting the messenger, here's a better way to react when faced with problems in business.
Entrepreneurs
Cognitive Biases: A Crash Course for the Millennial Mind
If you think you're in full control of your mind, think again. Here are just a few mental quirks that can hold you back.
Thought Leaders
Selling Means Learning How to Take Your Buyer’s Money
Sales success requires knowing your product well and understanding people very well.
Thought Leaders
Have You Thanked an Academic Today? 3 Studies That Offer Lessons for Entrepreneurs About the Human Psyche.
Q. What does the human psyche have to do with business? A. The better you "get" the people around you, the more you can achieve.
Thought Leaders
Are You ‘Scared of Success’? 5 Mindset Hurdles All Entrepreneurs Must Clear.
To be successful, entrepreneurs must conquer these five fears before they find success.
By Sujan Patel
Thought Leaders
‘Flip or Flop’ Stars Explain Why Their Business is Even Better After Divorce — and Yours Can Be Too
Many couples wouldn't or couldn't -- many couples shouldn't -- but this inspiring star team has moved forward despite their separate lives.
Marketing
4 Psychological Techniques That Can Improve Your Product Pricing
The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.
Marketing
Why People Are More Likely to Buy Frivolous Things on Their Smartphones
By understanding your customers' mindset and intent, ecommerce businesses can tailor their sites to accommodate the needs of different customer segments.
Thought Leaders
Is Your Boss a Bully? New Research Says There’s a Surprising Reason Why.
There's a reason why some bosses are abusive.
By Rose Leadem
Entrepreneurs
How to Stay Positive When Startup Life Gets You Down
Sometimes life just sucks. Resist the urge to conclude that you suck, too.
Marketing
3 Unconventional Sales Tactics That Will Close More Deals
If you keep marketing the same way you have in the past, you'll keep getting the same results. Try something different.
By Mark Daoust
Thought Leaders
Millennials and Their Employers Want the Same Thing. They Just Don’t Know it Yet.
The workforce is changing, but in ways it really isn't very hard for employers to live with.
Entrepreneurs
Stressed Out? Science Says to Play a Video Game for 5 Minutes.
It's more effective than sitting quietly.
Entrepreneurs
Can Birth Order Determine Success or Failure? Science Says Maybe So.
From personality and IQ to success in work and relationships, birth-order theorists believe your family position influences more aspects of life than you'd like to admit.
By Ric Kelly