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How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

For marketers, this new side-by-side comparison can help drive your website's growth.

Eric Siu

How to Use App Store Optimization to Get Attention

Making an app available is part of the equation. Helping people find it is a whole other ballgame.

Rahul Varshneya

Does Search Produce Better Customers Than Social Media?

A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.

Facebook Rolls Out Graph Search

The social media giant rolls out a new tool allowing its users to search content posted by people in their network.

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.

Eric Siu

Social Media May Soon Drive More Traffic to Your Website Than Search Engines

A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter to find what they're looking for online.

Benjamin Kabin

Google Pats Itself on Back for Response to EU Antitrust Probe

The tech giant says it 'did a pretty good job' replying to the European Union's concerns that it blocks competitors in web search results.

Ethan Bilby

Google Updates an App That Allows You to Search With the Swipe of a Finger

Ever heard of Gesture Search? It can help save time and offer a less distracting way for business users to search their Android devices.

Benjamin Kabin

A Look at Google's 200 Search Ranking Factors (Infographic)

An in-depth breakdown of what can affect your site's SEO.

Eric Siu

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.

Eric Siu

How to Create Share-Worthy Content That's Optimized for Search

Four tips for driving more traffic to your website and raising your profile online.

Jessica Bowman

How to Do an SEO Audit of Your Website

Follow these five steps to make sure your site is as optimized for search as it should be.

AJ Kumar