Taylor Swift

Taylor Swift

How Taylor Swift Changed Another Tech Company's Policy

A $50,000 donation from T. Swift inspired GoFundMe to increase its donation limit – a move that will probably only affect millionaires.
Streaming

Think Things Couldn't Get Worse for Jay Z's Struggling Streaming Service? They Just Did.

Under Jay Z's helm, the company just lost its second CEO in three months.
Celebrities

Why Taylor Swift Is Now the Most Powerful Person in Tech

The musician has achieved something few have been able to do: get Apple to change its ways.
Customer Retention

Yes, Believe It: Taylor Swift Is a Customer Retention Expert

The pop star proves she knows her customers and fans.
Celebrities

Taylor Swift's Latest Trademark Filings Reveal a Shrewd Business Strategy

The star stealthily filed trademark applications for certain lyrical stylings from her latest album, '1989.'
Music

Come 2015, Apple Will Reportedly Bake Beats Music-Streaming Service Into iOS

The move would represent Apple's first attempt to capitalize on its $3 billion purchase of Beats Electronics in May.
Pop Culture

Taylor Swift Tops the Charts With This Surprising 8-Second 'Single'

Silence speaks louder than words, and static sells more records than a song.