Videos

A Simple Guide to Help You Get Started With Video Content
Marketing Bootcamp

A Simple Guide to Help You Get Started With Video Content

If you find yourself intimidated by the concept of creating video content, you're not alone.
Matt Aunger
Marketing Bootcamp

Building a Can't-Miss Video Advertising Campaign for 2016

A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.
Jason Parks
How to Easily Create Valuable, Meaningful Video Content
Marketing Bootcamp

How to Easily Create Valuable, Meaningful Video Content

If you find yourself intimidated by the concept of creating video content, you're not alone.
Matt Aunger
4 Tips for Conversational Videos That Go Beyond the Talking Head
Marketing Bootcamp

4 Tips for Conversational Videos That Go Beyond the Talking Head

Video is easy to create but hard to do well. Follow these lessons for a better presentation.
Jill Schiefelbein
YouTube Is a Lousy Place to Make Money
YouTube

YouTube Is a Lousy Place to Make Money

There are reasons for small businesses to spend resources on video, but revenue isn't one of them.
Susan Solovic
Periscope Says Users Watch 40 Years -- Yes, Years -- of Video Every Day
Periscope

Periscope Says Users Watch 40 Years -- Yes, Years -- of Video Every Day

The video streaming service, owned by Twitter, says it has 10 million registered accounts.
Kia Kokalitcheva
6 Must-See Motivational Videos on YouTube
Motivation

6 Must-See Motivational Videos on YouTube

Watch these and get the jolt you need to catapult you into action.
Adam Toren
Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers
Online Video

Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers

Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.
Geoff Weiss
At VidCon, the World's Biggest YouTube Convention, Rival Video Platforms Rush the Stage
Online Video

At VidCon, the World's Biggest YouTube Convention, Rival Video Platforms Rush the Stage

Facebook, Snapchat and Vessel seemed to be the three names on everyone's lips.
Geoff Weiss
Twitter's Head of Video Hints at Monetization Plans for 'All' Creators
Video Marketing

Twitter's Head of Video Hints at Monetization Plans for 'All' Creators

Speaking at VidCon, Baljeet Singh teased the idea of rolling out video monetization to 'all types of creators' on Twitter.
Geoff Weiss
Marketing Bootcamp

3 Ways to Make Captivating Videos

Brand managers are turning to video to gain audiences' attention, but you'll have to create something more interesting than average corporate fare to capture eyeballs.
You Can Run a Great TV Campaign Without TV
Marketing Bootcamp

You Can Run a Great TV Campaign Without TV

While marketers are projected to spend about $79 billion on TV advertising this year, some might be missing the big picture.
James G. Brooks
YouTube Star PewDiePie Posts Brilliant Reply to Those Outraged by His $7 Million Income (VIDEO)
YouTube

YouTube Star PewDiePie Posts Brilliant Reply to Those Outraged by His $7 Million Income (VIDEO)

'It seems like the whole world cares more about how much money I make than I do myself,' says the 25-year-old YouTube sensation.
Geoff Weiss
Marketing Bootcamp

The 5 Mistakes Business Owners Make When Planning a Video

If done correctly, videos can be a great addition to your marketing strategy but unfortunately, often entrepreneurs' vision doesn't always translate into a high-quality film, instead resulting in a major marketing flop.
Jennifer Jager

Videos -- or moving images that are often accompanied with audio -- can be a dynamic part of a business’s marketing strategy for demonstrating aspects of products or services that are better illustrated through a moving visual versus text or stills. Videos come in various forms, including explainers, interviews, short films and commercials.