Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.
Facebook, Snapchat and Vessel seemed to be the three names on everyone's lips.
Speaking at VidCon, Baljeet Singh teased the idea of rolling out video monetization to 'all types of creators' on Twitter.
Brand managers are turning to video to gain audiences' attention, but you'll have to create something more interesting than average corporate fare to capture eyeballs.
While marketers are projected to spend about $79 billion on TV advertising this year, some might be missing the big picture.
'It seems like the whole world cares more about how much money I make than I do myself,' says the 25-year-old YouTube sensation.
If done correctly, videos can be a great addition to your marketing strategy but unfortunately, often entrepreneurs' vision doesn't always translate into a high-quality film, instead resulting in a major marketing flop.
For a truly stunning experience, check it out on a mobile device.
Creators say their videos are being pilfered and posted onto Facebook by third parties, which detracts from valuable YouTube views.
YouTube is capping off its tenth anniversary celebration with a video that seeks to capture the new wave of entertainment to which it has given birth.
Wake up and don't smell (or sip) the coffee. At least not right away. Here's why.
From YouTube to Yahoo to Buzzfeed and beyond, here's what's on the programmatic tap for 2015.
Plenty of companies and PR pros get video wrong. They don't have to.
Videos -- or moving images that are often accompanied with audio -- can be a dynamic part of a business’s marketing strategy for demonstrating aspects of products or services that are better illustrated through a moving visual versus text or stills. Videos come in various forms, including explainers, interviews, short films and commercials.
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© 2016 Entrepreneur Media, Inc.