Web Content

How to Calculate ROI for Your Content Marketing Campaign
Marketing Bootcamp

How to Calculate ROI for Your Content Marketing Campaign

What if you end up spending more money on it than it's worth?
Jayson DeMers
12 Secrets to Pitching the Perfect Guest Post
Marketing Bootcamp

12 Secrets to Pitching the Perfect Guest Post

There are many good strategies for pitching news and creative pieces, but there are additional measures you should take when you go after a dream website or publication.
10 Mistakes Content Marketers Make (And How To Avoid Them)
Marketing Bootcamp

10 Mistakes Content Marketers Make (And How To Avoid Them)

Content marketing, if done correctly, can be one of the most profitable customer acquisition channels for your business.
Chirag Kulkarni
11 Content Marketing Myths You Need to Stop Believing
Marketing Bootcamp

11 Content Marketing Myths You Need to Stop Believing

These excuses prohibit your company from maximizing its potential.
David Koji
Content Marketing Is Key to Growing Your Personal Brand
Make More Happen

Content Marketing Is Key to Growing Your Personal Brand

The content you produce is the first indicator of your brand's value proposition.
Sarah Rickerd
Is Your Content King or Just The Court Jester?
Marketing Bootcamp

Is Your Content King or Just The Court Jester?

Content is king, but not all content is created equal. Good content requires a bigger investment than Fiverr.
Dan Blacharski
How to Align Content Marketing With the Buyer's Journey
Marketing Bootcamp

How to Align Content Marketing With the Buyer's Journey

A one-of-a-kind strategy leads to high engagement and maximum conversions.
Samuel Edwards
7 Habits of the Most Successful Content Marketers
Marketing Bootcamp

7 Habits of the Most Successful Content Marketers

Lackluster, mediocre and and subpar are three adjectives that you'll never associate with the content of a successful campaign.
Neil Patel
3 Things to Know About Writing for Large Publications
Make More Happen

3 Things to Know About Writing for Large Publications

Being featured in a large publication will increase your exposure, but it's not an instant money maker.
Tyler Leslie
6 Steps to Your Best Content-Marketing Strategy
Marketing Bootcamp

6 Steps to Your Best Content-Marketing Strategy

The trap most people fall into is thinking that content marketing is easy, or that they can improvise their way through it. Not true.
Jayson DeMers
Google, Facebook Quietly Move Toward Automatic Blocking of Extremist Videos
Web Content

Google, Facebook Quietly Move Toward Automatic Blocking of Extremist Videos

The move is a major step forward for internet companies that are eager to eradicate violent propaganda from their sites.
Why Real-Life Results Don't Meet Buyer Persona Expectations
Marketing Bootcamp

Why Real-Life Results Don't Meet Buyer Persona Expectations

All your content should be designed to drive certain behaviors in your audience.
Aaron Agius
The 5 Primary Objectives of an Enterprise-Level Content Marketer
Marketing Bootcamp

The 5 Primary Objectives of an Enterprise-Level Content Marketer

Enterprise content marketers need to create a customer journey with their created content.
Aaron Agius
8 Questions for Assessing Your Website
Marketing Bootcamp

8 Questions for Assessing Your Website

Your online presence can't focus just on selling a product or service. To reach more customers, make your website is engaging -- a place where potential customers interact enough with you to become committed customers.
Kate Swoboda