Website Optimization

A landing page does one thing for your business: it gets visitors to convert into leads. It takes careful planning and strategy. Read about the seven best practices for creating high-performing landing pages for your business.

What makes these specific, targeted landing pages so effective? And what are the best ways to use them in your business?

The criteria for creating an award-winning website is more than just applying current best practices. Creating a successful website pushes the envelope enough to raise the bar in your sector while retaining high retention for your visitors is the secret to your brand's success.

Understanding Content Delivery Networks and their benefit to your website is crucial to the success of your business.

There are many reasons why you might want to sell your blog or website. Maybe you're tired of having to manage an eCommerce site or find it challenging to come up with engaging content for your blog every week.

Your content may be top-notch, but if your design sucks, you're going to turn off your intended audience. Here's how to avoid these 10 big mistakes.

We accept automation in our personal lives. So why are we so afraid of using it to optimize our companies?

Measure the success of your UX efforts by improvements in your conversion rate.

is your website optimized for sales?

How you can use this new feature to help your business.

Making your website appealing to your audience is pretty much the same as making it more appealing to Google.

New data from GoDaddy draws a clear distinction between "rocketship" vs. "decliner" sites. Which one's yours?

Home is a place where you don't have to think too much -- you simply walk inside and everything you need is waiting for you. A homepage should provide customers with a similar experience.

Some 96 percent of your visitors won't be ready to buy -- so what can you do to convince the rest and move the majority closer to a buying decision?

Mobile isn't an option any more. Your customers are on the move and you'd better be, too.

Want to build a reputation for modernity for your small business? These are the bare-minimum features you need.

Make a memorable impact on new visitors to your website. You've got just seconds to hook them. Here's our checklist.

Simple integration and a user-friendly interface will help you build an unstoppable ecommerce empire and sleep better at night.

Increase those conversions you've been working so hard to get.

Pay attention to these three issues and watch your website's value grow.

Your online presence can't focus just on selling a product or service. To reach more customers, make your website is engaging -- a place where potential customers interact enough with you to become committed customers.