Writing non-fiction is different than fiction, so don't follow generic self-publishing advice. Here's exactly what you need to know to self-publish your next book.
Science confirms what many already suspect. Reading a book held in your hands is an entirely different experience than reading the same book on a screen.
Persuasive writing makes your content -- and your solution -- stand out from the rest. Sharpen your approach, and you'll connect with readers in a meaningful way.
Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.