Writing | Page 10

How can you write in a way that persuades those whose attention you grab to act?

Rudyard Kipling's 'If' can be a breezy read, but if you stop to read each verse carefully, you'll find lots of nuance that applies to business.

You don't need to be the king of wit to win your audience right off the bat in content writing.

If you've ever dreamed of writing your own book, look at self-publishing. It can bring you five clear business benefits.

My single blog post got a world-famous artist to remove a statue with a Jewish slur. How I did that has lessons for all bloggers.

You want to work with freelancers who really know the material and can be counted on to deliver a high-quality finished product.

Nobody has ever been as good at something the first time as they become the hundredth time. To start, you simply have to believe you can do it.

The last thing you want to do is send an email or publish a blog post filled with grammatical errors.

This technique can help reveal the meaning behind stressful events in your life.

Think about networks, connections and relationships. Think Hemingway and Van Gogh.

What, exactly, is "amazing content?" Here's how to make sense of industry buzzword advice on content marketing and strategy.

The only part of an email certain to be read is the subject line. If that's boring, few will read what follows no matter how brilliant it is.

What else can a business do to reach people? Here are some ideas that don't involve likes, shares or tweets.

'As for how to write well,' writes Paul Graham, 'here's the short version: Write a bad version 1 as fast as you can; rewrite it over and over; cut everything unnecessary.'

Writing a sincere and authoritative book is a powerful branding strategy for entrepreneurs. Schlock, on the other hand, does you no good.

If you really want to create content that delivers your message in a way that strikes the right chord within your audience, it's important to mold and shape it.

The stress you feel to craft great content comes from a lack of preparation that is easily fixed.

You're very likely wasting your precious time on meaningless fluff when you should be working.

Entrepreneurs deal with a storm of surprises and self-doubt, and they need to constantly learn and adapt to steer the ship to safety. One of the best solutions to help overcome these challenges is writing.

Find everything you need for the best campaigns with this go-to list.

Writing well isn't easy, but there are some apps that can make your work simpler.