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"People come in with trade-ins because they don't wantto pay retail [for a new bike]," says owner Rich Staley, 36."They get a discount when they bring their old bike to tradein, and we get more people in the shop."
"Trade-ins foster loyalty, especially if you're doingit in an industry where no one else is," says KevinEikenberry, owner of The Kevin Eikenberry Group, a customer-serviceconsulting firm in Indianapolis. He says trade-ins work for almostany kind of company and can build your business in several ways,including:
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