A Brand New Bag
What's next for our "Biz 101" tech makeover winner? See the exciting plans she's got in store for 2005.
By Amanda C. Kooser •
Opinions expressed by Entrepreneur contributors are their own.
We caught up with Deborah Nail, owner of Pursesnickety!, at theend of December to see how her Entrepreneur and Interlandtechnology makeover was helping her business navigate the busyholiday season. With a complete website makeover from Interland,new smartphones from Sprint and new laptops from IBM, Nail'sbusiness life is a lot different from the way it was a yearago.
With the wholesale side of her purse manufacturing being astrong focus, Nail usually has her busiest season in January,February and March, when wholesale trade shows occupy her time.Since the launch of the sophisticated www.pursesnickety.com retail website, she has seen aboost on that side of the business, translating into more briskDecember sales. "We've had a lot of business that weweren't expecting," says Nail, 41. "We'veincreased our revenue because of the website."
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