Brush With Success
Florida entrepreneurs win exposure to millions of potential customers--and dollars.
By Cynthia E. Griffin •
Opinions expressed by Entrepreneur contributors are their own.
It's the ultimate prize for any inventor--a free two-minuteinfomercial introducing your product to the world. That's justa small part of what Joe Durek and Lou Lentine, owners of Orlando,Florida-based Lentek International, received as winners of theInaugural Product Showcase held at the annual Electronic RetailingAssociation convention on October 17-19, 1999 in Las Vegas.
The product that helped the duo win by only one point is awaterless pet brush that keeps your pets clean and repels fleas."Instead of using sprays and chemicals, the brush [uses an airpurification system to remove odors from pets]," explainsLentine, 28, adding that the brush also contains an environmentallysafe flea repellant.
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