Opinions expressed by Entrepreneur contributors are their own.
Last year, most experts predicted our economy would be well onthe way to recovery in 2002. Well, the year is nearly over, and,for most of us, 2002 is not the panacea we were told it would be.In fact, for many people it is worse. And now with so muchuncertainty about so many things, who knows what 2003 will bring?At the risk of sounding like a New Ager, the air is filled withnegativity. Now, I'm not foolish enough to attempt a predictionabout our economic future (though in next month'sEntrepreneur, we will boldly forecast next year's mostimportant business trends and hot businesses), but there issomething I can safely say: It's a sure bet that the 19 youngentrepreneurs featured in this issue's "Got ID?"feature, starting on page 66, weren't listening to the doom andgloom as they grew their million-dollar (or multimillion-dollar)businesses.
|Time is money. Informationis power. We know how relevant these adages are for entrepreneurs.That's why we've launched a line of e-books and e-reportsat SmallBizBooks.com. Want information the instant you need it? Noproblem: Just download any of our six titles to your computer,laptop or portable e-books device.|
Now you can have our expert tips and tactics for every businessstage wherever you go. Choose from Starting Your Business 1, 2,3 . . .: Smart Steps to Get Your Business Rolling; Growing YourBusiness 1, 2, 3 . . .: Smart Tips to Run Your Business Better;Marketing Your Business 1, 2, 3 . . .: Smart Tactics to IncreaseYour Sales; and Sales Pitches and Presentations: PolishingYour Skills to Make the Sale.
We also offer e-reports from Galati/Jackson, a company renownedfor its real-time, up-to-date statistics and e-information.Galati/Jackson has researched and written two e-reports especiallyfor Entrepreneur: What, How and Why People Buy Online: BoostYour Business Using the Internet and E-Biz Essentials: WhyEvery Business Needs to Be an e-Business. Read these to learnexactly what you need to make your online business a success.
These are just the first of many e-titles we have on the way.Visit www.smallbizbooks.com/ebooks to find outwhat's in store.
That doesn't mean they were oblivious to the conditionsswirling around them. How could they be? But they (and countlessothers of you) didn't let the negativity (economic andotherwise) affect them, their goals or their companies. And if youwant to succeed, you're going to have to develop a thick skinas well. Of course, you need to take various outside factors intoconsideration when making your business plans. But mostly you needto figure out why people will want to buy your product or servicenow. What do you do, what can you offer, who can you target tobuild your business today?
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve