For Subscribers

Good as Gold

One woman unearths a gem of a business by letting her customers create (and re-create) their own jewelry.

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

What: A "design yourown jewelry" store
Who: Lindsay Cain ofFemmegems
Where: New York City
When: Started in November2002

Nothing can take away the glow a woman gets when she sees thatperfect piece of jewelry-nothing except for an exorbitant pricetag, that is. But when customers come to Lindsay Cain'sFemmegemsstore, they're able to bring in pictures of exquisite designerpieces and replicate them at a fraction of the original cost.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Living

Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.