Good as Gold
One woman unearths a gem of a business by letting her customers create (and re-create) their own jewelry.
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What: A "design yourown jewelry" store
Who: Lindsay Cain ofFemmegems
Where: New York City
When: Started in November2002
Nothing can take away the glow a woman gets when she sees thatperfect piece of jewelry-nothing except for an exorbitant pricetag, that is. But when customers come to Lindsay Cain'sFemmegemsstore, they're able to bring in pictures of exquisite designerpieces and replicate them at a fraction of the original cost.
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