Movin' On Up
Want to grow like the pros? This book shows you what to do--and what not to do.
By Mark Henricks •
Opinions expressed by Entrepreneur contributors are their own.
Incremental growth is fine, but many entrepreneurs want powerfulmoves that can deliver huge successes. Small-business experts RitaGunther McGrath and Ian C. MacMillan identify scores of suchstrategies in MarketBusters (Harvard Business SchoolPress, $26.95).
The 40 strategies they identify fall into five categories:transform customer experience, transform product offerings,redefine profit drivers, exploit industry shifts and enter newmarkets. Within each are more finely tuned strategies. Forinstance, in the section on profit drivers, the authors describehow redefining key metrics can spur whole new approaches tobusiness.
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