How to develop a marketing statement.
Create a positioning statement for your company. In one or twosentences, describe what distinguishes your business from thecompetitions. Is it the quality of your product, the extra servicesyou provide, the friendly staff? Whatever it is that makes yourcompany unique, write it down. Keep it simple, memorable andsnappy.
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness
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