Small Fries, Big Ideas

Use children as marketing consultants, you may be surprised.

Oct 30, 2001

Small fries have big ideas that could help your business grow.If you are starting a child-related business, consider usingchildren as marketing consultants. Kids think creatively-a bigasset for entrepreneurs trying to reach this market. Companies likeMicrosoft and MTC hire kids to learn their view. But you don'tneed to be so formal: Just try polling the kid you know. Get theirresponses, ask them for suggestions and brainstorm new ideas.

Excerpted from Start Your Own Business: The Only Start-Up GuideYou'll Ever Need

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