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The Un-Dating Game

Making money from women who like to make fun of men

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

Cure for Cancer, World Peace and Other Great Ideas sitson the shelf of 31-year-old comedians John Heffron and Joel Zimmer.Of course you've never heard of it--it's the privatenotebook where Heffron and Zimmer write down their brilliant ideas.It's where, in 1997, they came up with the That Guy! Game.

Made for women to play at girls-night-out type functions, theThat Guy! Game is a scavenger hunt. Players look for the guys ontheir cards, like "Unibrow Guy" or "Tight PantsGuy"--you know . . . the guys you generally avoid. The gamehas taken off, and the pair expects 2001 sales of $250,000 to$500,000. It's even catching the attention of TV producers, anda game show for Paramount is in the works. Zimmer and Heffron'scompany, Eleven Eleven Productions, also has plans for a wirelessPDA version of the game, along with greeting cards and a versionfor teenage girls.

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