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Check your commute before you hit the road and launching a virtual press room

By Gisela M. Pedroza

Opinions expressed by Entrepreneur contributors are their own.

Portrait of a killer commute:Don't hit the road without first logging on to wiredcommute. Here, you can findout ahead of time how clogged the local freeways are and even viewthe congestion via strategically placed webcams. Even moreconvenient, you can get driving directions to important meetings,check parking availability and make parking reservations. The site,which is easy to navigate, also allows you to pay parking bills andtickets online. Reports are available for selected cities(including Chicago, Los Angeles and New York) across the UnitedStates.

Give 'em some leads: Whenyour business makes headlines, you get more than freeadvertising-you also earn the credibility needed to win investorsand customers. To ease the info-gathering process for busyreporters, launch a virtual press room on your site. It should beaccessible via the main scroll and navigation bars. Always includepress releases and previously published articles, and display mediacontact information on every page in a large, legible font. Anothertip: Reply to media inquiries promptly to accommodate tightdeadlines. Check out MediaRelations Central or for moreinformation.

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