Entrepreneur Plus - Short White
For Subscribers

Privacy, Please The importance of having a sound privacy policy

By Mark Henricks

Opinions expressed by Entrepreneur contributors are their own.

Even before TicketsNow.com went live, Bob Kopsell made sure theWoodstock, Illinois, vendor of event tickets had posted its privacypolicy. "Because the Internet has the capability of gatheringso much information about people, it was necessary to let them knowwhat information we were gathering, why, and what we were going todo with it," says Kopsell, chief information officer of thestart-up.

Privacy policies make good business sense. Two of three shoppersworry about privacy when online, according to a 1999 study byForrester Research. Web users with serious concerns about privacyusually don't shop online at all, and those with moderateconcerns spend 21 percent less than shoppers who don't worryabout privacy, Forrester found.

Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+

Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Use code SAVE20 at checkout.

Editor's Pick

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.
Lock
One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year
Lock
3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You
Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Related Topics

Making a Change

Grow Your Skillset with This Massive Online Learning Platform

Get access to more than 1,000 online courses for just $45.

Growing a Business

10 Ways Entrepreneurs Can Navigate a Down Economy

In a down economy, you face significant challenges as an entrepreneur — but here are ten tips to help you navigate.

Business News

The Virgin Islands Want to Serve Elon Musk a Subpoena, But They Can't Find Him

Government officials would like to talk to Tesla's owner as part of an investigation into the Jeffrey Epstein case.

Operations & Logistics

7 Ways Data Helps Your Restaurant Succeed

By using underutilized analytics and data, you can gain valuable insights into your business and make data-driven decisions to achieve long-term success

Fundraising

5 Tips to Win Over Investors in Uncertain Times

Trustworthy, confident and coachable entrepreneurs don't allow an uncertain economy to distract them from executing their business plan.

Marketing

How to Use Pop-Up Advertisements on Your Website Without Annoying Users

Pop-ups are potent tools for web conversions. Here's how to use them without driving your users away.