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Clean and Mean One Hour Martinizing provides an opportunity that won't take you to the cleaners.

By Todd D. Maddocks

Opinions expressed by Entrepreneur contributors are their own.

The phrases "ground-floor opportunity," "goldenopportunity" and "hot franchise" are probably someof the most abused buzzwords coined to entice you to invest in aparticular business. Let's face it, some franchiseopportunities are hotter than others...and some are just plain hot.Operating a dry-cleaning plant in July, with steam presses andother large equipment, is indisputably a "hot" franchiseopportunity-but is it the one for you?

The people at One Hour Martinizing certainly think so. Thisfranchised system is the largest of its kind, with more than 600stores in 15 countries. Martinizing pioneered on-premises drycleaning when, in 1949, Henry Martin recognized that a newlydeveloped chemical would allow dry cleaning to be done in retailcenters. (Previously, due to the highly flammable chemicals theprocess used, dry cleaning was done only in industrial areas.)

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