Entrepreneur Plus - Short White
For Subscribers

I'm Melting Morrone's Italian Ices and Homemade Ice Cream franchise

By Gisela M. Pedroza

Opinions expressed by Entrepreneur contributors are their own.

One taste of Morrone's Italian Ices and Homemade Ice Cream,and you'll be on a lip-smacking trip down memory lane. Thinkwe're exaggerating? That was all it took for Doug and EllenBurnhauser to end their long search for a part-time business thatwould also serve as an investment. With family recipes that dateback to 1910, the Morrone's franchise chain has an Old Worldcharm that's catching on nationwide with walk-up and walk-instores alike.

The Burnhausers opened their Schuykill Haven, Pennsylvania,franchise in 1998 with an initial investment of about $150,000,culled from personal savings and a bank loan. Fortunately, theyweren't met with an icy reception, and sales have doubled foreach season they've been in operation. Though Ellen, 36, andDoug, 35, continue to work at their regular jobs, they personallyserve that "wonderful product" (as Ellen describes it) attheir popular walk-up store during the evenings of their openseason (March to October).

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Access to all of our premium content and an ad-free experience
  • A complimentary subscription to Entrepreneur Magazine
  • Four free e-books a year and 20% off everything from our bookstore
  • Exclusive events with business celebrities and successful entrepreneurs

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.


Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Business News

Apple Just Unveiled Its VR Headset. What You Need to Know.

The Vision Pro is Apple's first major product launch since AirPods.

Business News

California Woman Arrested For $60 Million Postal Service Scam

Lijuan "Angela" Chen faces two charges that each carry a maximum sentence of five years in prison.


5 Things You Can Do Now to Improve Email Marketing

Abide by these simple tricks to help your campaigns gain more visibility and generate revenue in the process.