I'm Melting Morrone's Italian Ices and Homemade Ice Cream franchise
By Gisela M. Pedroza •
Opinions expressed by Entrepreneur contributors are their own.
One taste of Morrone's Italian Ices and Homemade Ice Cream,and you'll be on a lip-smacking trip down memory lane. Thinkwe're exaggerating? That was all it took for Doug and EllenBurnhauser to end their long search for a part-time business thatwould also serve as an investment. With family recipes that dateback to 1910, the Morrone's franchise chain has an Old Worldcharm that's catching on nationwide with walk-up and walk-instores alike.
The Burnhausers opened their Schuykill Haven, Pennsylvania,franchise in 1998 with an initial investment of about $150,000,culled from personal savings and a bank loan. Fortunately, theyweren't met with an icy reception, and sales have doubled foreach season they've been in operation. Though Ellen, 36, andDoug, 35, continue to work at their regular jobs, they personallyserve that "wonderful product" (as Ellen describes it) attheir popular walk-up store during the evenings of their openseason (March to October).
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