You can be on Entrepreneur’s cover!

Google Partners With Wireless Carriers to Push Wallet Service The idea is to pre-install Google's electronic payment service on phones, as the companies seek to counter Apple Inc's recent entry into the nascent market for mobile payments.

By Reuters

entrepreneur daily

This story originally appeared on Reuters

Google Inc has partnered with several large U.S. wireless carriers to pre-install its electronic payment service on phones, as the companies seek to counter Apple Inc's recent entry into the nascent market for mobile payments.

AT&T Mobility, T-Mobile USA and Verizon Wireless will include the Google Wallet app later this year on Android smartphones sold in the United States, Google said in a post on its official blog on Monday. Google also said it has acquired technology from Softcard, a mobile payment initiative that was created by many of the wireless carriers several years ago.

The Google Wallet app stores a consumer's credit or debit card information and allows shoppers to pay for goods by tapping their phone against a special terminal at a retail store's checkout counter.

Google launched Wallet in 2011, but the service struggled to become a hit with consumers, in part because the wireless carriers developed the competing Softcard service.

The competitive landscape shifted in October, when Apple included the Apple Pay mobile payment service with the new iPhone 6 line of smartphones.

(Reporting by Alexei Oreskovic; editing by Matthew Lewis)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.

Business News

Samsung Makes 6 Day Workweeks Mandatory for Executives as the Company Enters 'Emergency Mode'

Samsung said its performance "fell short of expectations" last year. Now executives are required to work weekends.

Business News

I Tried Airchat, the Hottest New Social Media App in Silicon Valley — Here's How It Works

Airchat is still invite-only and prioritizes voices with no option to upload photos or write text, making it feel more human than Facebook or Reddit.

Business News

The FBI Is Warning of a New Text Message Scheme Claiming Unpaid Toll Road Charges

The agency estimates the grift has been ongoing since early last month.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

6 Effective Funding Strategies for Startups

Navigating startup financing is complex. Entrepreneurs find themselves at the crossroads of innovation and survival, where a single decision can either fuel their dreams or extinguish their aspirations. Here we look at six ways you can finance your startup to support your business for long-term success.