Mexican Net Dance
The true north of e-business success might point due south.
By Ysabel De La Rosa •
Opinions expressed by Entrepreneur contributors are their own.
Now that they've implemented U.S. e-commerce strategies,some netpreneurs are setting their sites south of the border. Forgood reason: Online transactions in Mexico are thriving. Considerthe stats: In 2000, Mexico's e-commerce sales totaled $448million; projections for 2003 are $2.5 billion. Further,Mexico's 20 million Net users will probably grow to 350 millionover the next three years, and Internet traffic doubles every 100days. According to Lourdes Sánchez de la Vega, director ofAMECE, Mexico's e-commerce association, online transactions inMexico are growing 400 percent annually.
Ysabel de la Rosa is a freelance writer in Madrid, Spain, whospecializes in international business.
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