Management Buzz 10/03
Rid your company of its jargon; why closing the last week of the year might be a smart idea
Opinions expressed by Entrepreneur contributors are their own.
Companies whose communications are clogged by jargon can make aclean sweep by running their documents through"Bullfighter." It's not software imported fromPamplona, but a jargon screener that runs in Windows 2000 and XPenvironments. It's offered free to the public by financialconsulting firm Deloitte & Touche--for purely altruisticreasons: Its consultants were wasting so much time trimmingconsultant-ese from their work that they realized their antidotecould help other companies, too.
Jargon offenders are those who are so immersed in their ownworld, they can't seem to say what they mean in plain English.That doesn't matter if they're only talking with eachother, but it's lingual suicide if they can't conveyexpertise to clients, says Marcia Yudkin, a corporate writing coach in Goshen,Massachusetts.
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