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Be a TV Star

Try this tactic for getting the local TV network interested in your company.

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For local television, use a video news release to spotlight newswith a visual component. Provide the station with a printed releasesupplemented by video footage on cassette, which they can run asbackground to the newsreader vocal. Show your machine working, themarathon runners sweating, the international visitors smiling. Evenif the video quality doesn't meet station standards, they canat least see what you've got. They'll re-shoot ifthey're interested.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

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