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By Joel Holland

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Shoppers spent close to $45 billion online in 2002; 2003 figuresare expected to reach more than $55 billion. Yet to myastonishment, there are still "static" Web sites outthere that provide nothing but product information, with theoccasional unimpressive ability for visitors to call, fax, or printand mail in orders.

We live in an era of impatience, and visitors require theability to click "Order Now," fill out shipping andcredit card information, and move on. If your product-orientedcompany doesn't provide this, you're going to lose out toyour competition.

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