No Regrets
Didn't get the results you wanted from your marketing this year? You can get a fresh start in 2004.
By Kim T. Gordon •
Opinions expressed by Entrepreneur contributors are their own.
With 2004 fast approaching, it's natural to look back overwhat was a tough marketing year. While some entrepreneurs saw theirbusinesses soar, others failed to take definitive marketing actionand are left to debate what they should have, could have or wouldhave done if only . . .
Were your 2003 marketing results all you'd hoped? The newyear offers a clean slate. The key is to step back and look at thebig picture, then adopt programs that will have the most profoundeffect on your bottom line. Resolve to make these six smartmarketing moves:
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