Setting An Ad Budget There may be a simple formula for your business.
If you're in the dark about how much money you should spendon marketing, don't worry. Setting a budget for your marketingefforts may be easier than you think. Every industry has a typicalpercentage of sales that's used for advertising and marketing.To find out your industry average, ask trade groups forinformation. Three to five percent of gross sales is generally agood rule of thumb for a small business.
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness